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Ecolab Inc G Institutional Sales Conference Case Study Analysis

Business is presently one of the greatest food chains worldwide. It was established by Henri Ecolab Inc G Institutional Sales Conference in 1866, a German Pharmacist who initially launched "FarineLactee"; a combination of flour and milk to feed babies and reduce death rate.
Business is now a transnational business. Unlike other multinational business, it has senior executives from various nations and tries to make choices considering the entire world. Ecolab Inc G Institutional Sales Conference currently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of Business Corporation is to enhance the quality of life of individuals by playing its part and offering healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future


Ecolab Inc G Institutional Sales Conference's vision is to supply its consumers with food that is healthy, high in quality and safe to eat. It wishes to be innovative and simultaneously understand the needs and requirements of its clients. Its vision is to grow quick and provide products that would please the requirements of each age. Ecolab Inc G Institutional Sales Conference envisions to establish a trained workforce which would help the company to grow


Ecolab Inc G Institutional Sales Conference's objective is that as currently, it is the leading company in the food industry, it believes in 'Excellent Food, Great Life". Its objective is to supply its consumers with a variety of options that are healthy and best in taste. It is concentrated on providing the best food to its customers throughout the day and night.


Business has a wide variety of items that it provides to its clients. Its items include food for infants, cereals, dairy items, snacks, chocolates, food for family pet and bottled water. It has around 4 hundred and fifty (450) factories around the world and around 328,000 staff members. In 2011, Business was listed as the most rewarding organization.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the business has set its objectives and objectives. These goals and objectives are noted below.
• One objective of the company is to reach no garbage dump status. It is working toward zero waste, where no waste of the factory is landfilled. It motivates its staff members to take the most out of the spin-offs. (Business, aboutus, 2017).
• Another objective of Ecolab Inc G Institutional Sales Conference is to waste minimum food throughout production. Most often, the food produced is wasted even before it reaches the customers.
• Another thing that Business is working on is to enhance its product packaging in such a method that it would help it to decrease those problems and would likewise ensure the shipment of high quality of its products to its consumers.
• Meet worldwide requirements of the environment.
• Construct a relationship based upon trust with its consumers, company partners, workers, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the technique of NHW and investing more of its earnings on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not accomplished as the sales were expected to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Display H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may result in the decreased profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business technique is based upon the concept of Nutritious, Health and Wellness (NHW). This strategy handles the idea to bringing modification in the customer preferences about food and making the food things healthier worrying about the health problems.
The vision of this strategy is based on the key technique i.e. 60/40+ which simply implies that the products will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The products will be produced with additional nutritional worth in contrast to all other products in market gaining it a plus on its dietary material.
This method was embraced to bring more tasty plus healthy foods and drinks in market than ever. In competition with other business, with an intention of retaining its trust over customers as Business Business has actually acquired more relied on by clients.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing actual amount of spending shows that the sales are increasing at a greater rate than its R&D costs, and allow the company to more invest in R&D.
Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This sign also reveals a thumbs-up to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of debts. This increasing debt ratio pose a hazard of default of Business to its financiers and might lead a declining share prices. For that reason, in terms of increasing debt ratio, the firm needs to not invest much on R&D and ought to pay its existing financial obligations to reduce the risk for financiers.
The increasing threat of investors with increasing debt ratio and declining share rates can be observed by huge decrease of EPS of Ecolab Inc G Institutional Sales Conference stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding structure of customers. This slow growth likewise prevent business to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Graphs given up the Exhibits D and E.

TWOS Analysis

TWOS analysis can be utilized to derive different methods based upon the SWOT Analysis offered above. A short summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business should introduce more ingenious items by large amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the profit margins for the business. It could also provide Business a long term competitive benefit over its rivals.
The worldwide growth of Business must be concentrated on market recording of developing countries by expansion, bring in more consumers through consumer's commitment. As developing countries are more populous than developed countries, it might increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisEcolab Inc G Institutional Sales Conference must do careful acquisition and merger of organizations, as it could affect the customer's and society's perceptions about Business. It must acquire and combine with those business which have a market credibility of healthy and nutritious business. It would improve the perceptions of customers about Business.
Business ought to not only invest its R&D on innovation, rather than it should likewise focus on the R&D costs over examination of cost of different nutritious items. This would increase cost effectiveness of its items, which will result in increasing its sales, due to decreasing rates, and margins.

Strategies to use strengths to overcome threats

Business must move to not just establishing however also to industrialized countries. It must broadens its geographical growth. This wide geographical expansion towards establishing and developed countries would minimize the risk of potential losses in times of instability in various countries. It must widen its circle to different nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It ought to obtain and merge with those countries having a goodwill of being a healthy company in the market. It would also enable the company to use its prospective resources effectively on its other operations rather than acquisitions of those companies slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The group segmentation of Business is based upon 4 aspects; age, gender, earnings and occupation. For example, Business produces numerous items related to infants i.e. Cerelac, Nido, and so on and related to adults i.e. confectionary products. Ecolab Inc G Institutional Sales Conference products are rather inexpensive by nearly all levels, but its major targeted customers, in regards to earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is composed of its existence in practically 86 countries. Its geographical division is based upon 2 main factors i.e. typical income level of the customer in addition to the environment of the region. For example, Singapore Business Company's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the client. Business 3 in 1 Coffee target those clients whose life design is quite hectic and don't have much time.

Behavioral Segmentation

Ecolab Inc G Institutional Sales Conference behavioral segmentation is based upon the attitude understanding and awareness of the customer. For instance its highly nutritious items target those customers who have a health mindful mindset towards their usages.

Ecolab Inc G Institutional Sales Conference Alternatives

In order to sustain the brand name in the market and keep the client intact with the brand name, there are 2 alternatives:
Alternative: 1
The Company should spend more on acquisitions than on the R&D.
1. Acquisitions would increase overall assets of the business, increasing the wealth of the company. Spending on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it stops working to implement its technique. Nevertheless, quantity spend on the R&D could not be revived, and it will be thought about entirely sunk expense, if it do not provide potential outcomes.
3. Investing in R&D provide slow development in sales, as it takes long period of time to introduce a product. Nevertheless, acquisitions provide fast outcomes, as it supply the business already developed item, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the business to face mistaken belief of customers about Business core values of healthy and healthy products.
2 Large spending on acquisitions than R&D would send out a signal of business's inefficiency of developing innovative products, and would results in consumer's frustration.
3. Large acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making company unable to present brand-new innovative items.
Option: 2.
The Business ought to invest more on its R&D rather than acquisitions.
1. It would allow the company to produce more ingenious items.
2. It would supply the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by introducing those items which can be used to a totally brand-new market segment.
4. Ingenious products will provide long term advantages and high market share in long run.
1. It would decrease the revenue margins of the company.
2. In case of failure, the entire spending on R&D would be thought about as sunk cost, and would affect the business at big. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could provide a negative signal to the investors, and could result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the company to present brand-new innovative items with less threat of converting the spending on R&D into sunk cost.
2. It would offer a positive signal to the financiers, as the total assets of the business would increase with its considerable R&D spending.
3. It would not affect the revenue margins of the company at a big rate as compare to alternative 2.
4. It would supply the company a strong long term market position in regards to the business's total wealth along with in terms of innovative products.
1. Danger of conversion of R&D costs into sunk cost, higher than alternative 1 lesser than alternative 2.
2. Danger of misconception about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Intro of less number of ingenious items than alternative 2 and high number of ingenious products than alternative 1.

Ecolab Inc G Institutional Sales Conference Conclusion

RecommendationsBusiness has actually stayed the leading market gamer for more than a years. It has actually institutionalised its methods and culture to align itself with the marketplace changes and customer habits, which has ultimately enabled it to sustain its market share. Though, Business has actually developed significant market share and brand name identity in the urban markets, it is advised that the business should concentrate on the backwoods in regards to establishing brand name commitment, awareness, and equity, such can be done by creating a particular brand name allotment strategy through trade marketing techniques, that draw clear distinction between Ecolab Inc G Institutional Sales Conference items and other competitor products. Moreover, Business must utilize its brand name picture of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will allow the company to establish brand name equity for recently introduced and currently produced products on a greater platform, making the efficient usage of resources and brand name image in the market.

Ecolab Inc G Institutional Sales Conference Exhibits

PESTEL Analysis
Governmental support

Changing requirements of worldwide food.
Enhanced market share.
Changing perception in the direction of much healthier items
Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such impact as it is beneficial.
Issues over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest given that 7000
Greatest after Business with less growth than Business 9th Least expensive
R&D Spending Greatest since 2004 Highest possible after Business 3rd Most affordable
Net Profit Margin Highest because 2002 with fast growth from 2005 to 2016 Because of sale of Alcon in 2019. Almost equal to Kraft Foods Incorporation Almost equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health variable Greatest number of brands with lasting methods Largest confectionary and also refined foods brand in the world Largest dairy products and also bottled water brand worldwide
Segmentation Center and also upper center degree customers worldwide Specific customers together with home team Any age as well as Earnings Client Groups Middle and top center level consumers worldwide
Number of Brands 7th 9th 7th 1st

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 48318 977252 219132 449777 685465
Net Profit Margin 3.25% 6.31% 96.45% 1.53% 32.82%
EPS (Earning Per Share) 45.73 1.54 5.72 3.19 61.14
Total Asset 167246 475138 189483 173587 71452
Total Debt 23729 98418 83688 83199 31957
Debt Ratio 66% 57% 58% 48% 41%
R&D Spending 4718 5755 3861 2541 9969
R&D Spending as % of Sales 3.77% 8.13% 4.83% 1.63% 8.57%

Ecolab Inc G Institutional Sales Conference Executive Summary Ecolab Inc G Institutional Sales Conference Swot Analysis Ecolab Inc G Institutional Sales Conference Vrio Analysis Ecolab Inc G Institutional Sales Conference Pestel Analysis
Ecolab Inc G Institutional Sales Conference Porters Analysis Ecolab Inc G Institutional Sales Conference Recommendations