Dollar Thrifty Automotive Group Online Discounting Case Study Analysis

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Dollar Thrifty Automotive Group Online Discounting Case Study Analysis

Dollar Thrifty Automotive Group Online Discounting is currently one of the biggest food cycle worldwide. It was founded by Ivey in 1866, a German Pharmacist who initially released "FarineLactee"; a mix of flour and milk to feed babies and reduce mortality rate. At the exact same time, the Page siblings from Switzerland also discovered The Anglo-Swiss Condensed Milk Business. The two became rivals at first but later on combined in 1905, resulting in the birth of Dollar Thrifty Automotive Group Online Discounting.
Business is now a multinational company. Unlike other international companies, it has senior executives from different countries and tries to make decisions thinking about the whole world. Dollar Thrifty Automotive Group Online Discounting currently has more than 500 factories worldwide and a network spread across 86 countries.


The purpose of Dollar Thrifty Automotive Group Online Discounting Corporation is to boost the lifestyle of individuals by playing its part and offering healthy food. It wants to help the world in shaping a healthy and much better future for it. It likewise wants to motivate individuals to live a healthy life. While making sure that the business is being successful in the long run, that's how it plays its part for a much better and healthy future


Dollar Thrifty Automotive Group Online Discounting's vision is to offer its customers with food that is healthy, high in quality and safe to consume. Business visualizes to develop a well-trained labor force which would help the business to grow


Dollar Thrifty Automotive Group Online Discounting's mission is that as currently, it is the leading company in the food industry, it thinks in 'Good Food, Good Life". Its mission is to provide its consumers with a range of options that are healthy and finest in taste. It is concentrated on providing the best food to its consumers throughout the day and night.


Business has a large range of items that it uses to its clients. Its products include food for babies, cereals, dairy products, treats, chocolates, food for pet and mineral water. It has around 4 hundred and fifty (450) factories around the world and around 328,000 staff members. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Remembering the vision and mission of the corporation, the company has actually set its goals and objectives. These goals and goals are listed below.
• One goal of the company is to reach no land fill status. (Business, aboutus, 2017).
• Another objective of Dollar Thrifty Automotive Group Online Discounting is to lose minimum food during production. Most often, the food produced is wasted even prior to it reaches the customers.
• Another thing that Business is working on is to enhance its product packaging in such a way that it would help it to decrease the above-mentioned issues and would also guarantee the shipment of high quality of its items to its consumers.
• Meet worldwide standards of the environment.
• Build a relationship based upon trust with its customers, organisation partners, workers, and government.

Critical Issues

Recently, Business Business is focusing more towards the strategy of NHW and investing more of its revenues on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the business is not achieved as the sales were anticipated to grow higher at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based upon the principle of Nutritious, Health and Wellness (NHW). This technique handles the concept to bringing modification in the client choices about food and making the food stuff much healthier worrying about the health problems.
The vision of this method is based upon the key technique i.e. 60/40+ which merely suggests that the items will have a score of 60% on the basis of taste and 40% is based on its dietary worth. The products will be made with extra dietary worth in contrast to all other products in market getting it a plus on its nutritional material.
This method was embraced to bring more tasty plus healthy foods and drinks in market than ever. In competition with other business, with an intention of keeping its trust over consumers as Business Company has actually acquired more relied on by customers.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing real quantity of spending reveals that the sales are increasing at a higher rate than its R&D spending, and allow the company to more spend on R&D.
Net Earnings Margin is increasing while R&D as a portion of sales is decreasing. This indicator also reveals a thumbs-up to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of financial obligations. This increasing debt ratio posture a danger of default of Business to its investors and could lead a declining share costs. For that reason, in regards to increasing debt ratio, the company must not invest much on R&D and needs to pay its current debts to reduce the risk for investors.
The increasing threat of financiers with increasing financial obligation ratio and declining share rates can be observed by big decline of EPS of Dollar Thrifty Automotive Group Online Discounting stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow perception structure of customers. This slow development also prevent business to further invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Charts given up the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to obtain numerous techniques based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business ought to introduce more ingenious items by big amount of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the company. It might likewise supply Business a long term competitive advantage over its competitors.
The global growth of Business ought to be focused on market catching of developing nations by expansion, attracting more clients through consumer's loyalty. As developing nations are more populous than developed countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisDollar Thrifty Automotive Group Online Discounting needs to do careful acquisition and merger of companies, as it might impact the client's and society's understandings about Business. It ought to acquire and merge with those companies which have a market reputation of healthy and nutritious companies. It would improve the understandings of customers about Business.
Business should not just spend its R&D on innovation, rather than it needs to likewise focus on the R&D costs over examination of cost of numerous nutritious products. This would increase expense performance of its items, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business should move to not only developing however also to developed countries. It needs to expand its circle to various countries like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Dollar Thrifty Automotive Group Online Discounting must wisely manage its acquisitions to prevent the danger of misunderstanding from the customers about Business. It needs to get and combine with those nations having a goodwill of being a healthy company in the market. This would not just enhance the understanding of customers about Business but would likewise increase the sales, revenue margins and market share of Business. It would also enable the company to utilize its prospective resources efficiently on its other operations instead of acquisitions of those companies slowing the NHW strategy development.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based on four factors; age, gender, earnings and profession. For instance, Business produces numerous items connected to children i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary items. Dollar Thrifty Automotive Group Online Discounting products are quite cost effective by almost all levels, however its significant targeted consumers, in terms of earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in nearly 86 countries. Its geographical division is based upon 2 primary aspects i.e. average earnings level of the customer along with the environment of the area. For instance, Singapore Business Business's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and lifestyle of the client. Business 3 in 1 Coffee target those customers whose life style is rather busy and do not have much time.

Behavioral Segmentation

Dollar Thrifty Automotive Group Online Discounting behavioral division is based upon the mindset knowledge and awareness of the consumer. For example its highly nutritious items target those customers who have a health mindful mindset towards their usages.

Dollar Thrifty Automotive Group Online Discounting Alternatives

In order to sustain the brand in the market and keep the client intact with the brand name, there are two choices:
Option: 1
The Company should spend more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the company, increasing the wealth of the business. Spending on R&D would be sunk cost.
2. The business can resell the gotten units in the market, if it fails to implement its method. Amount spend on the R&D could not be revived, and it will be considered entirely sunk expense, if it do not provide potential results.
3. Spending on R&D offer sluggish growth in sales, as it takes very long time to present a product. Acquisitions supply quick outcomes, as it supply the company currently established item, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to deal with mistaken belief of customers about Business core values of healthy and nutritious products.
2 Big costs on acquisitions than R&D would send a signal of company's ineffectiveness of establishing ingenious products, and would lead to consumer's discontentment as well.
3. Big acquisitions than R&D would extend the product line of the company by the items which are already present in the market, making company not able to introduce brand-new innovative products.
Alternative: 2.
The Company should invest more on its R&D rather than acquisitions.
1. It would allow the company to produce more innovative items.
2. It would offer the business a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted customers by presenting those products which can be offered to a completely new market segment.
4. Innovative products will supply long term benefits and high market share in long run.
1. It would reduce the earnings margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk cost, and would impact the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which might provide an unfavorable signal to the financiers, and might result I declining stock rates.
Alternative 3:
Continue its acquisitions and mergers with substantial costs on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to introduce brand-new innovative products with less danger of transforming the spending on R&D into sunk cost.
2. It would supply a favorable signal to the financiers, as the general assets of the company would increase with its significant R&D spending.
3. It would not impact the profit margins of the business at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the company's total wealth as well as in terms of innovative products.
1. Threat of conversion of R&D spending into sunk expense, higher than alternative 1 lesser than alternative 2.
2. Threat of mistaken belief about the acquisitions, greater than alternative 2 and lower than alternative 1.
3. Introduction of less variety of innovative items than alternative 2 and high variety of innovative items than alternative 1.

Dollar Thrifty Automotive Group Online Discounting Conclusion

RecommendationsIt has institutionalised its techniques and culture to align itself with the market modifications and consumer habits, which has ultimately permitted it to sustain its market share. Business has established considerable market share and brand identity in the metropolitan markets, it is suggested that the company needs to focus on the rural locations in terms of establishing brand loyalty, awareness, and equity, such can be done by developing a specific brand allowance technique through trade marketing tactics, that draw clear distinction between Dollar Thrifty Automotive Group Online Discounting items and other competitor products.

Dollar Thrifty Automotive Group Online Discounting Exhibits

PESTEL Analysis
Governmental assistance

Changing standards of international food.
Boosted market share.
Altering assumption towards healthier items
Improvements in R&D and also QA departments.

Intro of E-marketing.
No such impact as it is beneficial.
Worries over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible given that 9000
Greatest after Service with much less growth than Service 1st Lowest
R&D Spending Highest since 2009 Highest possible after Business 8th Least expensive
Net Profit Margin Greatest given that 2002 with rapid growth from 2007 to 2013 As a result of sale of Alcon in 2014. Practically equal to Kraft Foods Incorporation Virtually equal to Unilever N/A
Competitive Advantage Food with Nourishment and wellness aspect Highest number of brands with sustainable techniques Largest confectionary as well as processed foods brand on the planet Largest dairy items as well as mineral water brand on the planet
Segmentation Middle and also top center degree customers worldwide Specific consumers together with home group All age and Income Customer Groups Center and top middle level customers worldwide
Number of Brands 3rd 1st 5th 6th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 33515 666862 717449 821864 699221
Net Profit Margin 3.78% 2.62% 13.55% 4.14% 16.92%
EPS (Earning Per Share) 45.65 5.91 4.79 8.36 44.28
Total Asset 557261 259895 166526 779148 66854
Total Debt 95639 56329 71861 32398 56273
Debt Ratio 78% 56% 69% 38% 84%
R&D Spending 6758 8491 5441 9373 2785
R&D Spending as % of Sales 6.55% 7.72% 2.85% 2.43% 9.96%

Dollar Thrifty Automotive Group Online Discounting Executive Summary Dollar Thrifty Automotive Group Online Discounting Swot Analysis Dollar Thrifty Automotive Group Online Discounting Vrio Analysis Dollar Thrifty Automotive Group Online Discounting Pestel Analysis
Dollar Thrifty Automotive Group Online Discounting Porters Analysis Dollar Thrifty Automotive Group Online Discounting Recommendations