Digitas A Spanish Version Case Study Help

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Digitas A Spanish Version Case Study Help

Digitas A Spanish Version is presently one of the most significant food chains worldwide. It was founded by Ivey in 1866, a German Pharmacist who initially released "FarineLactee"; a combination of flour and milk to feed infants and reduce death rate. At the same time, the Page brothers from Switzerland likewise found The Anglo-Swiss Condensed Milk Business. The 2 ended up being competitors initially however later merged in 1905, leading to the birth of Digitas A Spanish Version.
Business is now a global business. Unlike other international companies, it has senior executives from various nations and tries to make decisions considering the entire world. Digitas A Spanish Version currently has more than 500 factories around the world and a network spread across 86 nations.


The function of Business Corporation is to enhance the quality of life of individuals by playing its part and supplying healthy food. While making sure that the business is succeeding in the long run, that's how it plays its part for a much better and healthy future


Digitas A Spanish Version's vision is to offer its consumers with food that is healthy, high in quality and safe to eat. It wishes to be innovative and simultaneously understand the requirements and requirements of its customers. Its vision is to grow fast and offer products that would please the requirements of each age group. Digitas A Spanish Version imagines to develop a trained workforce which would help the company to grow


Digitas A Spanish Version's mission is that as currently, it is the leading business in the food market, it believes in 'Good Food, Good Life". Its mission is to offer its consumers with a variety of options that are healthy and finest in taste too. It is focused on providing the best food to its customers throughout the day and night.


Digitas A Spanish Version has a large range of items that it provides to its customers. In 2011, Business was listed as the most gainful company.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has put down its goals and goals. These objectives and objectives are noted below.
• One goal of the business is to reach zero landfill status. (Business, aboutus, 2017).
• Another goal of Digitas A Spanish Version is to squander minimum food throughout production. Frequently, the food produced is squandered even prior to it reaches the consumers.
• Another thing that Business is working on is to improve its product packaging in such a way that it would help it to minimize the above-mentioned problems and would also ensure the delivery of high quality of its products to its customers.
• Meet worldwide standards of the environment.
• Construct a relationship based on trust with its consumers, business partners, staff members, and government.

Critical Issues

Recently, Business Business is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW strategy. The target of the company is not achieved as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based on the concept of Nutritious, Health and Wellness (NHW). This strategy deals with the concept to bringing change in the customer preferences about food and making the food stuff much healthier worrying about the health concerns.
The vision of this technique is based upon the key technique i.e. 60/40+ which merely means that the products will have a rating of 60% on the basis of taste and 40% is based upon its dietary worth. The products will be produced with extra dietary value in contrast to all other products in market gaining it a plus on its nutritional material.
This technique was embraced to bring more yummy plus healthy foods and drinks in market than ever. In competitors with other business, with an intention of maintaining its trust over clients as Business Company has actually gained more trusted by customers.

Quantitative Analysis.

R&D Costs as a portion of sales are declining with increasing actual amount of costs shows that the sales are increasing at a greater rate than its R&D costs, and enable the company to more spend on R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is decreasing. This sign also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing debt ratio pose a risk of default of Business to its financiers and might lead a decreasing share costs. In terms of increasing financial obligation ratio, the company needs to not invest much on R&D and needs to pay its current debts to reduce the danger for investors.
The increasing risk of investors with increasing debt ratio and decreasing share costs can be observed by big decline of EPS of Digitas A Spanish Version stocks.
The sales growth of business is also low as compare to its mergers and acquisitions due to slow perception structure of consumers. This sluggish growth likewise impede company to additional invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Graphs given in the Exhibits D and E.

TWOS Analysis

2 analysis can be utilized to derive different techniques based upon the SWOT Analysis provided above. A brief summary of TWOS Analysis is given in Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should introduce more ingenious items by large amount of R&D Costs and mergers and acquisitions. It could increase the market share of Business and increase the profit margins for the company. It could also offer Business a long term competitive benefit over its rivals.
The international expansion of Business ought to be concentrated on market catching of developing nations by growth, drawing in more customers through client's loyalty. As developing countries are more populous than industrialized countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisDigitas A Spanish Version should do careful acquisition and merger of companies, as it could affect the consumer's and society's understandings about Business. It must get and combine with those companies which have a market track record of healthy and nutritious companies. It would enhance the understandings of consumers about Business.
Business must not just invest its R&D on innovation, rather than it must also focus on the R&D costs over examination of expense of numerous healthy items. This would increase expense efficiency of its items, which will lead to increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business must move to not only developing however likewise to developed nations. It ought to broaden its circle to numerous nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Digitas A Spanish Version must wisely control its acquisitions to prevent the danger of mistaken belief from the consumers about Business. It needs to get and merge with those nations having a goodwill of being a healthy company in the market. This would not only enhance the perception of consumers about Business however would also increase the sales, earnings margins and market share of Business. It would likewise enable the business to utilize its possible resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The market division of Business is based on 4 aspects; age, gender, earnings and profession. Business produces a number of products related to babies i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary products. Digitas A Spanish Version products are quite cost effective by almost all levels, however its significant targeted customers, in terms of income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 nations. Its geographical segmentation is based upon two primary factors i.e. average income level of the consumer along with the environment of the region. Singapore Business Company's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the client. For example, Business 3 in 1 Coffee target those consumers whose life style is rather hectic and don't have much time.

Behavioral Segmentation

Digitas A Spanish Version behavioral segmentation is based upon the mindset knowledge and awareness of the client. Its extremely nutritious products target those consumers who have a health mindful attitude towards their consumptions.

Digitas A Spanish Version Alternatives

In order to sustain the brand in the market and keep the client intact with the brand name, there are 2 choices:
Option: 1
The Business ought to spend more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the company, increasing the wealth of the company. Nevertheless, spending on R&D would be sunk expense.
2. The company can resell the obtained systems in the market, if it stops working to execute its method. However, amount invest in the R&D might not be revived, and it will be thought about entirely sunk expense, if it do not provide prospective outcomes.
3. Investing in R&D offer slow growth in sales, as it takes long time to introduce an item. Acquisitions provide quick outcomes, as it supply the business currently developed product, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the company to face misunderstanding of consumers about Business core worths of healthy and healthy products.
2 Big costs on acquisitions than R&D would send out a signal of business's inadequacy of developing ingenious items, and would results in customer's frustration as well.
3. Big acquisitions than R&D would extend the line of product of the company by the items which are currently present in the market, making company unable to present brand-new ingenious products.
Option: 2.
The Business needs to invest more on its R&D instead of acquisitions.
1. It would make it possible for the company to produce more innovative products.
2. It would offer the company a strong competitive position in the market.
3. It would enable the business to increase its targeted customers by presenting those products which can be provided to a completely brand-new market segment.
4. Innovative items will provide long term advantages and high market share in long run.
1. It would decrease the revenue margins of the business.
2. In case of failure, the whole spending on R&D would be thought about as sunk expense, and would affect the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which could supply an unfavorable signal to the investors, and might result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to present brand-new innovative items with less risk of transforming the costs on R&D into sunk cost.
2. It would provide a favorable signal to the financiers, as the general possessions of the company would increase with its significant R&D costs.
3. It would not impact the revenue margins of the company at a large rate as compare to alternative 2.
4. It would offer the company a strong long term market position in regards to the business's overall wealth along with in terms of innovative products.
1. Danger of conversion of R&D spending into sunk cost, greater than option 1 lesser than alternative 2.
2. Threat of misunderstanding about the acquisitions, greater than alternative 2 and lesser than alternative 1.
3. Introduction of less variety of innovative items than alternative 2 and high number of innovative products than alternative 1.

Digitas A Spanish Version Conclusion

RecommendationsBusiness has actually stayed the leading market player for more than a decade. It has institutionalized its strategies and culture to align itself with the market changes and client behavior, which has actually eventually enabled it to sustain its market share. Business has actually developed considerable market share and brand name identity in the metropolitan markets, it is recommended that the business needs to focus on the rural areas in terms of developing brand name loyalty, awareness, and equity, such can be done by creating a particular brand name allowance technique through trade marketing tactics, that draw clear difference between Digitas A Spanish Version items and other competitor items. Digitas A Spanish Version should utilize its brand image of safe and healthy food in catering the rural markets and likewise to upscale the offerings in other categories such as nutrition. This will allow the company to establish brand equity for freshly introduced and currently produced products on a higher platform, making the effective use of resources and brand name image in the market.

Digitas A Spanish Version Exhibits

PESTEL Analysis
Governmental support

Changing criteria of international food.
Enhanced market share. Altering perception towards healthier items Improvements in R&D and also QA divisions.

Introduction of E-marketing.
No such impact as it is favourable. Worries over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible considering that 9000 Highest possible after Service with much less growth than Company 2nd Least expensive
R&D Spending Highest considering that 2002 Greatest after Company 9th Lowest
Net Profit Margin Greatest given that 2008 with quick development from 2001 to 2017 Due to sale of Alcon in 2014. Practically equal to Kraft Foods Incorporation Almost equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health and wellness factor Greatest variety of brands with lasting techniques Biggest confectionary as well as processed foods brand worldwide Biggest milk products as well as mineral water brand name on the planet
Segmentation Middle as well as upper middle degree consumers worldwide Individual customers in addition to home group Every age and Earnings Customer Groups Middle as well as top center level consumers worldwide
Number of Brands 4th 9th 1st 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 57915 583439 589377 323784 518894
Net Profit Margin 7.75% 3.41% 53.39% 9.48% 29.47%
EPS (Earning Per Share) 56.71 4.89 9.42 5.35 71.41
Total Asset 471456 774359 813469 158732 69368
Total Debt 69178 76492 56995 84374 91138
Debt Ratio 37% 97% 42% 43% 53%
R&D Spending 7614 9419 5429 7428 6645
R&D Spending as % of Sales 5.85% 5.79% 5.81% 3.45% 8.16%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations