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Business is currently one of the greatest food chains worldwide. It was founded by Henri Building Sustainable Distribution At Walmart Canada in 1866, a German Pharmacist who first introduced "FarineLactee"; a mix of flour and milk to feed infants and reduce death rate.
Business is now a multinational company. Unlike other international business, it has senior executives from different nations and tries to make decisions thinking about the entire world. Building Sustainable Distribution At Walmart Canada presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The purpose of Building Sustainable Distribution At Walmart Canada Corporation is to boost the lifestyle of individuals by playing its part and providing healthy food. It wishes to help the world in shaping a healthy and much better future for it. It also wishes to encourage people to live a healthy life. While ensuring that the company is succeeding in the long run, that's how it plays its part for a much better and healthy future


Building Sustainable Distribution At Walmart Canada's vision is to offer its customers with food that is healthy, high in quality and safe to consume. It wants to be ingenious and concurrently comprehend the needs and requirements of its clients. Its vision is to grow quickly and offer items that would satisfy the needs of each age group. Building Sustainable Distribution At Walmart Canada visualizes to develop a well-trained workforce which would help the business to grow


Building Sustainable Distribution At Walmart Canada's objective is that as currently, it is the leading company in the food industry, it believes in 'Excellent Food, Good Life". Its mission is to offer its customers with a variety of options that are healthy and finest in taste. It is focused on offering the very best food to its customers throughout the day and night.


Building Sustainable Distribution At Walmart Canada has a large variety of products that it offers to its consumers. In 2011, Business was listed as the most rewarding company.

Goals and Objectives

• Keeping in mind the vision and mission of the corporation, the company has actually put down its goals and goals. These goals and objectives are noted below.
• One objective of the company is to reach no landfill status. It is working toward no waste, where no waste of the factory is landfilled. It motivates its employees to take the most out of the by-products. (Business, aboutus, 2017).
• Another objective of Building Sustainable Distribution At Walmart Canada is to waste minimum food during production. Most often, the food produced is squandered even before it reaches the consumers.
• Another thing that Business is working on is to enhance its packaging in such a method that it would help it to decrease those issues and would likewise guarantee the delivery of high quality of its items to its customers.
• Meet global standards of the environment.
• Develop a relationship based upon trust with its consumers, company partners, staff members, and government.

Critical Issues

Recently, Business Business is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW technique. However, the target of the business is not attained as the sales were expected to grow greater at the rate of 10% annually and the operating margins to increase by 20%, given in Display H. There is a need to focus more on the sales then the development technology. Otherwise, it might lead to the decreased income rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business technique is based on the idea of Nutritious, Health and Health (NHW). This method handles the concept to bringing change in the consumer choices about food and making the food stuff much healthier concerning about the health issues.
The vision of this method is based upon the key approach i.e. 60/40+ which simply means that the products will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be manufactured with extra dietary worth in contrast to all other items in market acquiring it a plus on its nutritional material.
This strategy was embraced to bring more yummy plus healthy foods and drinks in market than ever. In competition with other companies, with an intent of retaining its trust over customers as Business Business has actually acquired more trusted by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing actual amount of costs reveals that the sales are increasing at a greater rate than its R&D costs, and enable the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a portion of sales is decreasing. This indicator also reveals a green light to the R&D costs, mergers and acquisitions.
Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement rather than payment of financial obligations. This increasing debt ratio present a risk of default of Business to its financiers and might lead a declining share prices. For that reason, in terms of increasing financial obligation ratio, the firm needs to not invest much on R&D and should pay its present financial obligations to decrease the risk for financiers.
The increasing danger of financiers with increasing financial obligation ratio and declining share rates can be observed by big decline of EPS of Building Sustainable Distribution At Walmart Canada stocks.
The sales growth of company is also low as compare to its mergers and acquisitions due to slow understanding building of customers. This slow growth likewise hinder business to further invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Charts given up the Displays D and E.

TWOS Analysis

2 analysis can be utilized to obtain different techniques based upon the SWOT Analysis provided above. A quick summary of TWOS Analysis is given up Exhibit H.

Strategies to exploit Opportunities using Strengths

Business needs to present more ingenious products by large amount of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the earnings margins for the company. It could also offer Business a long term competitive advantage over its competitors.
The worldwide growth of Business must be focused on market capturing of developing nations by expansion, drawing in more consumers through customer's commitment. As establishing countries are more populous than developed countries, it might increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisBuilding Sustainable Distribution At Walmart Canada must do careful acquisition and merger of companies, as it might affect the consumer's and society's perceptions about Business. It ought to obtain and combine with those business which have a market reputation of healthy and nutritious companies. It would enhance the understandings of consumers about Business.
Business must not only spend its R&D on development, rather than it should also focus on the R&D spending over assessment of cost of different nutritious products. This would increase expense performance of its products, which will lead to increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business should move to not just establishing however likewise to industrialized countries. It must broaden its circle to numerous countries like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It should get and combine with those nations having a goodwill of being a healthy company in the market. It would likewise enable the business to use its potential resources effectively on its other operations rather than acquisitions of those companies slowing the NHW strategy development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on 4 factors; age, gender, earnings and profession. For example, Business produces several products related to infants i.e. Cerelac, Nido, etc. and associated to grownups i.e. confectionary products. Building Sustainable Distribution At Walmart Canada items are rather affordable by almost all levels, however its significant targeted customers, in terms of income level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is made up of its presence in nearly 86 nations. Its geographical segmentation is based upon 2 main factors i.e. average income level of the customer as well as the climate of the area. Singapore Business Company's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the personality and life style of the consumer. For instance, Business 3 in 1 Coffee target those clients whose lifestyle is rather busy and do not have much time.

Behavioral Segmentation

Building Sustainable Distribution At Walmart Canada behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. For instance its highly healthy items target those customers who have a health mindful mindset towards their consumptions.

Building Sustainable Distribution At Walmart Canada Alternatives

In order to sustain the brand name in the market and keep the client undamaged with the brand name, there are two options:
Option: 1
The Company must invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the business, increasing the wealth of the business. Spending on R&D would be sunk expense.
2. The company can resell the obtained systems in the market, if it fails to execute its technique. Quantity spend on the R&D might not be revived, and it will be considered totally sunk expense, if it do not give prospective results.
3. Investing in R&D provide slow development in sales, as it takes very long time to present an item. However, acquisitions supply fast outcomes, as it offer the business currently developed product, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the business's worths like Kraftz foods can lead the company to deal with misunderstanding of customers about Business core worths of healthy and healthy items.
2 Big spending on acquisitions than R&D would send out a signal of company's inadequacy of developing innovative items, and would outcomes in consumer's frustration.
3. Large acquisitions than R&D would extend the product line of the company by the items which are currently present in the market, making business unable to present brand-new innovative items.
Alternative: 2.
The Company needs to spend more on its R&D rather than acquisitions.
1. It would make it possible for the business to produce more innovative items.
2. It would offer the business a strong competitive position in the market.
3. It would enable the business to increase its targeted consumers by presenting those products which can be provided to a totally brand-new market section.
4. Ingenious products will supply long term benefits and high market share in long term.
1. It would decrease the revenue margins of the company.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would impact the company at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which might supply a negative signal to the financiers, and might result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to present brand-new ingenious products with less threat of converting the costs on R&D into sunk expense.
2. It would offer a positive signal to the financiers, as the total possessions of the company would increase with its considerable R&D spending.
3. It would not affect the revenue margins of the company at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in regards to the company's overall wealth as well as in terms of innovative products.
1. Risk of conversion of R&D costs into sunk cost, higher than option 1 lower than alternative 2.
2. Risk of misconception about the acquisitions, greater than alternative 2 and lower than option 1.
3. Introduction of less number of innovative products than alternative 2 and high number of innovative products than alternative 1.

Building Sustainable Distribution At Walmart Canada Conclusion

RecommendationsIt has actually institutionalised its strategies and culture to align itself with the market modifications and customer habits, which has actually ultimately enabled it to sustain its market share. Business has actually established substantial market share and brand identity in the metropolitan markets, it is suggested that the business must focus on the rural locations in terms of developing brand commitment, awareness, and equity, such can be done by creating a particular brand allocation technique through trade marketing tactics, that draw clear difference between Building Sustainable Distribution At Walmart Canada products and other competitor products.

Building Sustainable Distribution At Walmart Canada Exhibits

PESTEL Analysis
Governmental support

Altering standards of international food.
Boosted market share. Transforming perception in the direction of healthier products Improvements in R&D and QA divisions.

Intro of E-marketing.
No such impact as it is good. Concerns over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Greatest since 4000 Highest after Service with much less growth than Service 2nd Most affordable
R&D Spending Greatest because 2003 Greatest after Business 9th Lowest
Net Profit Margin Greatest because 2001 with quick development from 2005 to 2015 Due to sale of Alcon in 2019. Nearly equal to Kraft Foods Consolidation Nearly equal to Unilever N/A
Competitive Advantage Food with Nutrition and health aspect Greatest number of brands with lasting practices Largest confectionary and also processed foods brand worldwide Largest milk products and mineral water brand name worldwide
Segmentation Middle and also top middle degree customers worldwide Individual clients in addition to house team Every age as well as Revenue Customer Teams Middle and also upper center degree consumers worldwide
Number of Brands 5th 9th 2nd 5th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 72797 937357 486466 531283 898637
Net Profit Margin 9.98% 9.61% 61.23% 9.74% 48.47%
EPS (Earning Per Share) 43.42 3.14 2.63 5.48 23.78
Total Asset 264671 627847 467171 832414 48234
Total Debt 99748 94636 19855 73424 14243
Debt Ratio 38% 97% 95% 42% 86%
R&D Spending 5885 8233 5781 9234 4558
R&D Spending as % of Sales 5.86% 6.74% 7.16% 8.17% 4.98%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations