With the deep analysis of the above alternatives, it is advised that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share costs as well, as financiers are willing to invest more in companies with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Method can be carried out efficiently by establishing particular short-term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Blair Howard Developing An Exceptional Presentation B ought to perform different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its income.
• Analyze the current target market along with the market sector which is not consist of in the company's circle.
• Analyze the present financial data to determine the amount that should be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to develop the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Blair Howard Developing An Exceptional Presentation B values and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste factor, as the base for the Blair Howard Developing An Exceptional Presentation B as a company producing healthy items has actually been constructed under midterm plan and now the company might move towards taste aspect too to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
