With the deep analysis of the above alternatives, it is suggested that the business ought to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as financiers want to invest more in business with significant R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Method can be implemented successfully by developing certain short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Attorney Client Privilege need to perform different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create the majority of its earnings.
• Examine the existing target market as well as the market section which is not consist of in the company's circle.
• Evaluate the existing financial data to determine the amount that should be spent on the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the business to know that just how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to deal with. Obtain most beneficial companies with a strong commitment to health, to construct the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Attorney Client Privilege values and vision and to prevent potential danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste element, as the base for the Attorney Client Privilege as a business producing healthy products has been built under midterm strategy and now the business might move towards taste element as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
