With the deep analysis of the above alternatives, it is recommended that the business ought to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices as well, as financiers want to invest more in business with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be executed effectively by developing certain short term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Yale University Investments Office should perform numerous activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create the majority of its income.
• Examine the present target market in addition to the market sector which is not include in the business's circle.
• Analyze the present financial data to measure the amount that ought to be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to deal with. Get most beneficial organizations with a strong dedication to health, to construct the consumer's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Yale University Investments Office worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Yale University Investments Office as a company producing healthy products has been built under midterm strategy and now the business could move towards taste aspect too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new items.
