With the deep analysis of the above options, it is recommended that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and ingenious products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs as well, as financiers want to invest more in business with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be carried out efficiently by establishing specific short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Valuing Project Achieve should perform various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create most of its profits.
• Examine the present target market in addition to the market sector which is not consist of in the business's circle.
• Evaluate the current financial information to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to deal with. Acquire most favorable organizations with a strong dedication to health, to build the consumer's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Valuing Project Achieve values and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste aspect, as the base for the Valuing Project Achieve as a business producing healthy items has actually been constructed under midterm plan and now the company could move towards taste factor as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
