The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Display F.
Strengths
• University Of Trent has an experience of about 140 years, making it possible for business to better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• University Of Trent has more than 2000 brands, which increase the circle of its target consumers. These brands consist of baby foods, animal food, confectionary products, drinks etc. Famous brands of University Of Trent consist of; Maggi, Kit-Kat, Nescafe, and so on
• University Of Trent has large amount of spending on R&D as compare to its rivals, making the company to launch more innovative and healthy items. This development supplies the company a high competitive position in long term.
• After embracing its NHW Strategy, the company has done big amount of mergers and acquisitions which increase the sales development and improve market position of University Of Trent.
• University Of Trent is a widely known brand with high customer's commitment and brand name recall. This brand name commitment of consumers increases the chances of simple market adoption of different brand-new brands of University Of Trent.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer an unfavorable signal to University Of Trent customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Method are quite different. It will take long to change the perception of individuals ab out University Of Trent as a company selling healthy and healthy products.
Opportunities
• Introducing more health associated items enables the business to catch the marketplace in which consumers are rather mindful about health.
• Developing nations like India and China has largest markets in the world. Hence expanding the market towards developing countries can enhance the University Of Trent service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of University Of Trent consumers. Teachers can recommend their students to acquire University Of Trent products.
Threats
• Economic instability in nations, which are the possible markets for University Of Trent, can create a number of problems for University Of Trent.
• Shifting of items from regular to healthier, results in additional costs and can lead to decline business's earnings margins.
• As University Of Trent has a complex supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
