The analysis utilized to determine the position of business in the market is done by using PESTLE analysis, given in Exhibition A. University Of Trent works under the rules and regulations directed by federal government and food authority. The company is more focused on its products and services to make sure about the item quality and safety. This analysis will help in understanding environment of external market in the international food and beverage industries. (Parera, 2017).
Political.
The political effect on the business is greatly affected by the federal government laws and policies. In efforts to manufacture excellent food, University Of Trent is changing the standards of food and beverage manufacturing.
Economic.
Initiation of the business where the capital income of each private matters for the increased net sale as this varies country-to-country. The economy of the University Of Trent Company in U.S. is growing year by year with variable items launch especially focusing on the nutritional food for babies.
Social.
The social environment continues altering with respect to time like the mindset of the consumer as well as their way of lives. Any product or service of any company can not achieve success up until the company is not concerned about the living system of the customer. University Of Trent is taking measures to meet its goals as the world is in search of healthy and delicious food.
Technological.
In the development of service, strategic measures are somewhat mandatory. University Of Trent is among the top famous international firm and by time it buys various departments to take its products to new level. University Of Trent is investing more on its R&D to make its products healthier and healthy offering consumers with health benefits.
Legal.
There is no such effect of legal aspects of University Of Trent as it is more concerned over its laws and policies.
Environmental.
University Of Trent, in regards to environmental effect is dedicated to operate in environmentally friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of larger number of items there might be a threat if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
