With the deep analysis of the above alternatives, it is suggested that the business needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not only present brand-new and ingenious items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices also, as investors are willing to invest more in companies with considerable R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be carried out effectively by developing certain short-term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Student Educational Loan Fund Inc Abridged ought to carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its earnings.
• Examine the current target market in addition to the market segment which is not consist of in the business's circle.
• Evaluate the present financial data to measure the amount that should be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has potential experience to handle. Get most beneficial companies with a strong dedication to health, to build the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Student Educational Loan Fund Inc Abridged worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Student Educational Loan Fund Inc Abridged as a business producing healthy products has been built under midterm plan and now the business might move towards taste aspect too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new items.
