Satelite Distribuidora De Petroleo Case Study Analysis

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Satelite Distribuidora De Petroleo Case Study Analysis

Business is currently one of the biggest food chains worldwide. It was established by Henri Satelite Distribuidora De Petroleo in 1866, a German Pharmacist who initially released "FarineLactee"; a mix of flour and milk to feed babies and decrease mortality rate.
Business is now a transnational company. Unlike other international business, it has senior executives from different countries and attempts to make choices considering the whole world. Satelite Distribuidora De Petroleo currently has more than 500 factories around the world and a network spread throughout 86 nations.


The purpose of Business Corporation is to improve the quality of life of people by playing its part and offering healthy food. While making sure that the company is succeeding in the long run, that's how it plays its part for a better and healthy future


Satelite Distribuidora De Petroleo's vision is to supply its customers with food that is healthy, high in quality and safe to consume. Business pictures to develop a well-trained workforce which would help the business to grow


Satelite Distribuidora De Petroleo's mission is that as presently, it is the leading business in the food market, it believes in 'Great Food, Good Life". Its objective is to offer its customers with a range of choices that are healthy and best in taste. It is focused on supplying the very best food to its clients throughout the day and night.


Satelite Distribuidora De Petroleo has a broad variety of products that it provides to its customers. In 2011, Business was noted as the most gainful company.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the business has put down its objectives and goals. These objectives and objectives are listed below.
• One goal of the company is to reach zero landfill status. (Business, aboutus, 2017).
• Another goal of Satelite Distribuidora De Petroleo is to lose minimum food throughout production. Frequently, the food produced is wasted even prior to it reaches the clients.
• Another thing that Business is dealing with is to improve its packaging in such a method that it would help it to decrease those complications and would also guarantee the shipment of high quality of its items to its clients.
• Meet worldwide standards of the environment.
• Develop a relationship based on trust with its consumers, service partners, staff members, and federal government.

Critical Issues

Just Recently, Business Company is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. However, the target of the business is not accomplished as the sales were anticipated to grow higher at the rate of 10% annually and the operating margins to increase by 20%, given in Display H. There is a requirement to focus more on the sales then the innovation technology. Otherwise, it may result in the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business method is based upon the idea of Nutritious, Health and Health (NHW). This strategy deals with the idea to bringing modification in the client preferences about food and making the food things much healthier worrying about the health concerns.
The vision of this method is based on the secret method i.e. 60/40+ which just suggests that the items will have a score of 60% on the basis of taste and 40% is based upon its dietary value. The items will be made with extra nutritional worth in contrast to all other products in market getting it a plus on its dietary material.
This method was embraced to bring more tasty plus nutritious foods and beverages in market than ever. In competition with other business, with an objective of keeping its trust over consumers as Business Company has actually gotten more trusted by costumers.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing real amount of costs reveals that the sales are increasing at a higher rate than its R&D spending, and allow the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This indicator likewise reveals a green light to the R&D spending, mergers and acquisitions.
Debt ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing debt ratio posture a hazard of default of Business to its investors and might lead a declining share costs. In terms of increasing debt ratio, the company needs to not spend much on R&D and ought to pay its current financial obligations to reduce the threat for investors.
The increasing risk of financiers with increasing debt ratio and decreasing share rates can be observed by big decrease of EPS of Satelite Distribuidora De Petroleo stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow understanding building of consumers. This sluggish development also impede company to more spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of estimations and Graphs given up the Displays D and E.

TWOS Analysis

2 analysis can be used to obtain different methods based upon the SWOT Analysis provided above. A quick summary of TWOS Analysis is given in Exhibition H.

Strategies to exploit Opportunities using Strengths

Business must introduce more innovative products by big quantity of R&D Spending and mergers and acquisitions. It could increase the marketplace share of Business and increase the profit margins for the business. It might likewise offer Business a long term competitive advantage over its rivals.
The global growth of Business must be focused on market recording of developing nations by expansion, drawing in more consumers through customer's loyalty. As establishing countries are more populous than industrialized nations, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisSatelite Distribuidora De Petroleo ought to do mindful acquisition and merger of companies, as it might impact the consumer's and society's understandings about Business. It must get and combine with those business which have a market track record of healthy and nutritious business. It would enhance the perceptions of consumers about Business.
Business should not just invest its R&D on development, rather than it should also concentrate on the R&D spending over examination of expense of various healthy products. This would increase cost performance of its items, which will result in increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to overcome threats

Business should transfer to not only developing however likewise to industrialized nations. It should widens its geographical expansion. This large geographical growth towards developing and established countries would minimize the danger of prospective losses in times of instability in various nations. It must expand its circle to numerous countries like Unilever which operates in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Satelite Distribuidora De Petroleo should wisely control its acquisitions to avoid the threat of misunderstanding from the consumers about Business. It ought to acquire and merge with those nations having a goodwill of being a healthy company in the market. This would not just enhance the perception of consumers about Business however would likewise increase the sales, revenue margins and market share of Business. It would likewise make it possible for the business to use its potential resources effectively on its other operations rather than acquisitions of those companies slowing the NHW strategy development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based on 4 elements; age, gender, income and profession. For example, Business produces numerous products connected to children i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary items. Satelite Distribuidora De Petroleo products are quite budget friendly by almost all levels, but its significant targeted clients, in terms of earnings level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is composed of its presence in nearly 86 nations. Its geographical segmentation is based upon 2 primary elements i.e. average earnings level of the consumer along with the climate of the region. Singapore Business Business's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the client. For instance, Business 3 in 1 Coffee target those customers whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Satelite Distribuidora De Petroleo behavioral division is based upon the mindset knowledge and awareness of the customer. For instance its highly healthy items target those customers who have a health mindful attitude towards their consumptions.

Satelite Distribuidora De Petroleo Alternatives

In order to sustain the brand name in the market and keep the consumer undamaged with the brand name, there are 2 options:
Alternative: 1
The Business needs to invest more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk cost.
2. The business can resell the gotten units in the market, if it fails to implement its method. Nevertheless, amount invest in the R&D might not be restored, and it will be thought about entirely sunk expense, if it do not provide potential outcomes.
3. Spending on R&D provide sluggish development in sales, as it takes long time to present a product. Acquisitions supply fast results, as it offer the business already established product, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the company's values like Kraftz foods can lead the company to deal with misunderstanding of customers about Business core worths of healthy and nutritious products.
2 Large costs on acquisitions than R&D would send out a signal of business's ineffectiveness of developing innovative products, and would results in consumer's frustration.
3. Large acquisitions than R&D would extend the product line of the business by the items which are already present in the market, making business unable to introduce brand-new ingenious products.
Alternative: 2.
The Company ought to invest more on its R&D rather than acquisitions.
1. It would allow the business to produce more innovative products.
2. It would provide the business a strong competitive position in the market.
3. It would enable the company to increase its targeted clients by introducing those items which can be offered to a completely new market segment.
4. Ingenious products will supply long term advantages and high market share in long run.
1. It would decrease the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be considered as sunk cost, and would impact the business at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which might provide an unfavorable signal to the investors, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the business to present new innovative products with less risk of transforming the spending on R&D into sunk expense.
2. It would supply a positive signal to the investors, as the general possessions of the business would increase with its significant R&D spending.
3. It would not impact the earnings margins of the business at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in regards to the business's total wealth as well as in regards to innovative products.
1. Danger of conversion of R&D spending into sunk expense, greater than alternative 1 lesser than alternative 2.
2. Danger of misunderstanding about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Intro of less variety of ingenious items than alternative 2 and high number of innovative products than alternative 1.

Satelite Distribuidora De Petroleo Conclusion

RecommendationsIt has institutionalized its methods and culture to align itself with the market changes and customer behavior, which has ultimately enabled it to sustain its market share. Business has developed considerable market share and brand name identity in the urban markets, it is suggested that the business must focus on the rural locations in terms of developing brand name loyalty, awareness, and equity, such can be done by producing a particular brand name allowance technique through trade marketing strategies, that draw clear difference in between Satelite Distribuidora De Petroleo items and other rival products.

Satelite Distribuidora De Petroleo Exhibits

PESTEL Analysis
Governmental assistance

Changing requirements of international food.
Boosted market share.
Transforming perception towards healthier items
Improvements in R&D and QA divisions.

Intro of E-marketing.
No such effect as it is good.
Worries over recycling.

Use of sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible given that 7000
Highest after Organisation with less development than Company 2nd Most affordable
R&D Spending Highest considering that 2003 Highest possible after Company 4th Cheapest
Net Profit Margin Highest because 2004 with quick growth from 2001 to 2015 As a result of sale of Alcon in 2016. Practically equal to Kraft Foods Consolidation Virtually equal to Unilever N/A
Competitive Advantage Food with Nutrition and also health and wellness element Highest number of brand names with sustainable techniques Biggest confectionary and processed foods brand name worldwide Biggest milk products as well as mineral water brand on the planet
Segmentation Middle and upper center degree customers worldwide Individual consumers along with household group Every age and Revenue Customer Groups Middle and also top middle degree consumers worldwide
Number of Brands 2nd 6th 5th 8th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 92621 931524 354315 692716 991795
Net Profit Margin 8.55% 9.94% 63.68% 2.87% 47.49%
EPS (Earning Per Share) 73.83 1.92 6.14 8.59 59.51
Total Asset 879522 326291 917954 655146 63178
Total Debt 53464 41116 74381 33166 65972
Debt Ratio 63% 38% 82% 43% 32%
R&D Spending 7484 1173 7382 3591 6998
R&D Spending as % of Sales 5.72% 1.51% 5.48% 4.48% 2.78%

Satelite Distribuidora De Petroleo Executive Summary Satelite Distribuidora De Petroleo Swot Analysis Satelite Distribuidora De Petroleo Vrio Analysis Satelite Distribuidora De Petroleo Pestel Analysis
Satelite Distribuidora De Petroleo Porters Analysis Satelite Distribuidora De Petroleo Recommendations