With the deep analysis of the above options, it is recommended that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and ingenious products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share rates too, as financiers are willing to invest more in business with considerable R&D costs and increase in the overall worth of the business.
Action and implementation Strategy
Method can be carried out efficiently by establishing specific short term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Moray Junior High School must carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which create the majority of its profits.
• Analyze the present target market along with the market segment which is not include in the company's circle.
• Evaluate the present financial information to measure the amount that needs to be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early revenues (dividend). It would let the company to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Moray Junior High School values and vision and to prevent potential danger of sunk expense.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste element, as the base for the Moray Junior High School as a business producing healthy products has been constructed under midterm strategy and now the company could move towards taste element also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
