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Business is presently one of the biggest food chains worldwide. It was established by Henri Molycorp Morgan Brothers Reverse Convertible Notes C in 1866, a German Pharmacist who first launched "FarineLactee"; a combination of flour and milk to feed babies and reduce death rate.
Business is now a global company. Unlike other multinational business, it has senior executives from various countries and tries to make decisions considering the entire world. Molycorp Morgan Brothers Reverse Convertible Notes C currently has more than 500 factories around the world and a network spread across 86 countries.


The function of Business Corporation is to improve the quality of life of people by playing its part and offering healthy food. While making sure that the company is prospering in the long run, that's how it plays its part for a better and healthy future


Molycorp Morgan Brothers Reverse Convertible Notes C's vision is to provide its clients with food that is healthy, high in quality and safe to eat. Business imagines to establish a trained workforce which would help the company to grow


Molycorp Morgan Brothers Reverse Convertible Notes C's mission is that as presently, it is the leading company in the food industry, it thinks in 'Excellent Food, Excellent Life". Its mission is to offer its consumers with a variety of choices that are healthy and best in taste. It is focused on providing the very best food to its consumers throughout the day and night.


Molycorp Morgan Brothers Reverse Convertible Notes C has a broad range of products that it provides to its consumers. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Remembering the vision and objective of the corporation, the company has put down its objectives and goals. These goals and objectives are noted below.
• One goal of the company is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another goal of Molycorp Morgan Brothers Reverse Convertible Notes C is to lose minimum food throughout production. Frequently, the food produced is wasted even before it reaches the consumers.
• Another thing that Business is working on is to enhance its packaging in such a way that it would help it to minimize those complications and would likewise ensure the delivery of high quality of its items to its customers.
• Meet global standards of the environment.
• Construct a relationship based on trust with its consumers, organisation partners, workers, and federal government.

Critical Issues

Just Recently, Business Company is focusing more towards the technique of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not achieved as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business technique is based on the principle of Nutritious, Health and Wellness (NHW). This method handles the idea to bringing modification in the client preferences about food and making the food things healthier concerning about the health problems.
The vision of this strategy is based on the secret approach i.e. 60/40+ which simply implies that the items will have a score of 60% on the basis of taste and 40% is based on its nutritional worth. The products will be made with additional nutritional worth in contrast to all other items in market getting it a plus on its nutritional content.
This strategy was adopted to bring more tasty plus healthy foods and beverages in market than ever. In competition with other companies, with an intention of maintaining its trust over clients as Business Company has actually gotten more trusted by clients.

Quantitative Analysis.

R&D Costs as a portion of sales are decreasing with increasing actual quantity of spending reveals that the sales are increasing at a higher rate than its R&D costs, and allow the company to more spend on R&D.
Net Revenue Margin is increasing while R&D as a portion of sales is declining. This indication also shows a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D development rather than payment of debts. This increasing financial obligation ratio present a risk of default of Business to its financiers and might lead a decreasing share prices. In terms of increasing financial obligation ratio, the firm ought to not spend much on R&D and ought to pay its present financial obligations to reduce the danger for financiers.
The increasing danger of financiers with increasing financial obligation ratio and decreasing share prices can be observed by substantial decline of EPS of Molycorp Morgan Brothers Reverse Convertible Notes C stocks.
The sales development of business is likewise low as compare to its mergers and acquisitions due to slow understanding structure of customers. This sluggish growth also hinder company to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Graphs given up the Displays D and E.

TWOS Analysis

TWOS analysis can be utilized to obtain different methods based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious products by big quantity of R&D Costs and mergers and acquisitions. It might increase the market share of Business and increase the revenue margins for the business. It might also provide Business a long term competitive benefit over its rivals.
The worldwide growth of Business must be concentrated on market recording of establishing countries by growth, drawing in more consumers through customer's loyalty. As developing countries are more populous than industrialized countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisMolycorp Morgan Brothers Reverse Convertible Notes C needs to do careful acquisition and merger of companies, as it might affect the client's and society's understandings about Business. It ought to acquire and merge with those business which have a market track record of healthy and healthy companies. It would enhance the understandings of consumers about Business.
Business must not just spend its R&D on development, rather than it needs to likewise concentrate on the R&D costs over evaluation of cost of different healthy items. This would increase expense effectiveness of its items, which will lead to increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not only developing however also to developed countries. It needs to expand its circle to different countries like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Molycorp Morgan Brothers Reverse Convertible Notes C needs to sensibly control its acquisitions to avoid the risk of mistaken belief from the consumers about Business. It ought to obtain and combine with those countries having a goodwill of being a healthy business in the market. This would not only enhance the perception of consumers about Business however would also increase the sales, earnings margins and market share of Business. It would also make it possible for the business to utilize its prospective resources effectively on its other operations instead of acquisitions of those companies slowing the NHW method development.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based upon four aspects; age, gender, income and profession. For example, Business produces several products related to babies i.e. Cerelac, Nido, etc. and related to grownups i.e. confectionary products. Molycorp Morgan Brothers Reverse Convertible Notes C products are rather affordable by practically all levels, but its significant targeted clients, in regards to earnings level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is composed of its existence in nearly 86 countries. Its geographical segmentation is based upon 2 primary aspects i.e. typical earnings level of the consumer in addition to the environment of the area. Singapore Business Business's segmentation is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the consumer. For example, Business 3 in 1 Coffee target those customers whose life style is quite busy and do not have much time.

Behavioral Segmentation

Molycorp Morgan Brothers Reverse Convertible Notes C behavioral division is based upon the mindset knowledge and awareness of the client. Its highly nutritious products target those clients who have a health mindful mindset towards their intakes.

Molycorp Morgan Brothers Reverse Convertible Notes C Alternatives

In order to sustain the brand in the market and keep the client intact with the brand name, there are two alternatives:
Alternative: 1
The Business should spend more on acquisitions than on the R&D.
1. Acquisitions would increase total properties of the company, increasing the wealth of the business. Spending on R&D would be sunk cost.
2. The business can resell the acquired systems in the market, if it stops working to execute its method. Quantity invest on the R&D might not be restored, and it will be considered totally sunk expense, if it do not offer prospective outcomes.
3. Spending on R&D offer sluggish growth in sales, as it takes long period of time to present an item. Acquisitions offer fast outcomes, as it supply the company already developed item, which can be marketed quickly after the acquisition.
1. Acquisition of company's which do not fit with the business's worths like Kraftz foods can lead the company to deal with mistaken belief of consumers about Business core worths of healthy and healthy products.
2 Large costs on acquisitions than R&D would send a signal of business's inadequacy of establishing ingenious items, and would lead to consumer's dissatisfaction also.
3. Large acquisitions than R&D would extend the line of product of the company by the products which are currently present in the market, making business not able to introduce new innovative products.
Option: 2.
The Business ought to spend more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more innovative products.
2. It would supply the company a strong competitive position in the market.
3. It would allow the business to increase its targeted clients by introducing those items which can be used to an entirely brand-new market segment.
4. Innovative products will provide long term benefits and high market share in long term.
1. It would reduce the earnings margins of the business.
2. In case of failure, the whole costs on R&D would be thought about as sunk cost, and would affect the business at large. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which might provide an unfavorable signal to the investors, and could result I decreasing stock rates.
Alternative 3:
Continue its acquisitions and mergers with considerable spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce brand-new innovative products with less risk of converting the costs on R&D into sunk cost.
2. It would offer a favorable signal to the financiers, as the total possessions of the company would increase with its substantial R&D spending.
3. It would not affect the profit margins of the business at a big rate as compare to alternative 2.
4. It would offer the business a strong long term market position in terms of the company's general wealth as well as in terms of ingenious products.
1. Danger of conversion of R&D spending into sunk expense, higher than alternative 1 lower than alternative 2.
2. Threat of mistaken belief about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Introduction of less variety of innovative items than alternative 2 and high variety of innovative items than alternative 1.

Molycorp Morgan Brothers Reverse Convertible Notes C Conclusion

RecommendationsBusiness has remained the top market player for more than a decade. It has institutionalized its techniques and culture to align itself with the marketplace changes and customer habits, which has ultimately allowed it to sustain its market share. Though, Business has actually established significant market share and brand name identity in the city markets, it is advised that the business ought to focus on the backwoods in regards to establishing brand loyalty, awareness, and equity, such can be done by developing a particular brand allowance technique through trade marketing tactics, that draw clear difference in between Molycorp Morgan Brothers Reverse Convertible Notes C items and other rival items. Furthermore, Business should leverage its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will allow the company to establish brand name equity for freshly presented and currently produced products on a higher platform, making the reliable usage of resources and brand name image in the market.

Molycorp Morgan Brothers Reverse Convertible Notes C Exhibits

PESTEL Analysis
Governmental support

Altering standards of international food.
Boosted market share. Changing perception in the direction of healthier items Improvements in R&D as well as QA divisions.

Intro of E-marketing.
No such effect as it is good. Worries over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest considering that 8000 Highest possible after Service with much less development than Organisation 9th Lowest
R&D Spending Greatest considering that 2002 Highest possible after Organisation 2nd Least expensive
Net Profit Margin Greatest given that 2005 with rapid development from 2009 to 2014 As a result of sale of Alcon in 2012. Virtually equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as health and wellness variable Highest possible number of brand names with lasting techniques Biggest confectionary and also processed foods brand name worldwide Largest dairy items as well as bottled water brand worldwide
Segmentation Center and top middle level consumers worldwide Individual clients together with family team All age and also Income Client Teams Center and upper middle degree consumers worldwide
Number of Brands 1st 3rd 4th 1st

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 93543 183799 653782 854689 645916
Net Profit Margin 7.26% 5.33% 18.16% 4.45% 35.72%
EPS (Earning Per Share) 32.71 6.81 9.82 6.81 65.71
Total Asset 435351 794447 189662 146482 25962
Total Debt 46212 83717 37363 62412 85396
Debt Ratio 16% 82% 51% 58% 37%
R&D Spending 4749 8871 6362 5536 1776
R&D Spending as % of Sales 3.72% 8.49% 1.17% 5.83% 9.48%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations