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Long Term Capital Management Lp A is currently one of the greatest food cycle worldwide. It was established by Harvard in 1866, a German Pharmacist who first introduced "FarineLactee"; a mix of flour and milk to feed babies and decrease mortality rate. At the very same time, the Page bros from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The two ended up being rivals initially however later on merged in 1905, leading to the birth of Long Term Capital Management Lp A.
Business is now a multinational business. Unlike other multinational business, it has senior executives from various countries and tries to make decisions thinking about the entire world. Long Term Capital Management Lp A presently has more than 500 factories worldwide and a network spread throughout 86 nations.

Purpose

The function of Long Term Capital Management Lp A Corporation is to boost the quality of life of individuals by playing its part and supplying healthy food. It wishes to help the world in forming a healthy and better future for it. It also wants to motivate people to live a healthy life. While making sure that the business is being successful in the long run, that's how it plays its part for a better and healthy future

Vision

Long Term Capital Management Lp A's vision is to supply its clients with food that is healthy, high in quality and safe to eat. Business pictures to develop a trained labor force which would help the company to grow
.

Mission

Long Term Capital Management Lp A's objective is that as currently, it is the leading company in the food industry, it believes in 'Great Food, Great Life". Its objective is to provide its customers with a range of options that are healthy and best in taste also. It is concentrated on providing the very best food to its clients throughout the day and night.

Products.

Long Term Capital Management Lp A has a large variety of products that it uses to its consumers. In 2011, Business was noted as the most gainful organization.

Goals and Objectives

• Remembering the vision and mission of the corporation, the company has actually put down its goals and goals. These goals and goals are listed below.
• One goal of the company is to reach zero garbage dump status. (Business, aboutus, 2017).
• Another goal of Long Term Capital Management Lp A is to waste minimum food during production. Most often, the food produced is squandered even prior to it reaches the customers.
• Another thing that Business is dealing with is to improve its product packaging in such a method that it would help it to lower those complications and would also ensure the shipment of high quality of its items to its customers.
• Meet international standards of the environment.
• Construct a relationship based on trust with its customers, service partners, employees, and federal government.

Critical Issues

Just Recently, Business Company is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW strategy. However, the target of the company is not attained as the sales were expected to grow greater at the rate of 10% annually and the operating margins to increase by 20%, given up Exhibition H. There is a requirement to focus more on the sales then the development technology. Otherwise, it might result in the declined profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based upon the principle of Nutritious, Health and Health (NHW). This strategy deals with the idea to bringing modification in the consumer preferences about food and making the food things healthier worrying about the health problems.
The vision of this method is based on the secret technique i.e. 60/40+ which just indicates that the items will have a rating of 60% on the basis of taste and 40% is based on its nutritional worth. The items will be made with extra nutritional worth in contrast to all other products in market getting it a plus on its dietary material.
This strategy was adopted to bring more tasty plus healthy foods and drinks in market than ever. In competitors with other business, with an objective of keeping its trust over customers as Business Business has acquired more trusted by clients.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing real amount of spending reveals that the sales are increasing at a greater rate than its R&D costs, and allow the business to more invest in R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This indication also reveals a green light to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of debts. This increasing debt ratio pose a danger of default of Business to its investors and could lead a declining share prices. In terms of increasing financial obligation ratio, the company should not invest much on R&D and must pay its existing financial obligations to reduce the risk for investors.
The increasing risk of financiers with increasing financial obligation ratio and declining share costs can be observed by big decrease of EPS of Long Term Capital Management Lp A stocks.
The sales development of business is also low as compare to its mergers and acquisitions due to slow understanding building of customers. This slow development also prevent business to more invest in its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of computations and Charts given up the Displays D and E.

TWOS Analysis


2 analysis can be used to derive various techniques based upon the SWOT Analysis provided above. A short summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business needs to introduce more innovative items by big amount of R&D Costs and mergers and acquisitions. It could increase the market share of Business and increase the profit margins for the company. It could likewise offer Business a long term competitive advantage over its rivals.
The worldwide growth of Business ought to be focused on market recording of establishing countries by growth, drawing in more consumers through customer's commitment. As developing countries are more populous than industrialized countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisLong Term Capital Management Lp A needs to do careful acquisition and merger of companies, as it might affect the customer's and society's understandings about Business. It needs to obtain and combine with those business which have a market reputation of healthy and healthy companies. It would improve the understandings of consumers about Business.
Business must not just invest its R&D on innovation, rather than it should also concentrate on the R&D costs over evaluation of cost of various healthy items. This would increase cost effectiveness of its products, which will lead to increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to overcome threats

Business should move to not just developing but also to industrialized countries. It ought to broaden its circle to numerous countries like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It should obtain and merge with those nations having a goodwill of being a healthy company in the market. It would likewise allow the company to use its prospective resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW technique growth.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based on 4 aspects; age, gender, income and occupation. For example, Business produces numerous items associated with babies i.e. Cerelac, Nido, and so on and related to grownups i.e. confectionary items. Long Term Capital Management Lp A products are rather affordable by practically all levels, however its significant targeted clients, in terms of income level are middle and upper middle level consumers.

Geographical Segmentation

Geographical division of Business is made up of its presence in nearly 86 nations. Its geographical segmentation is based upon 2 primary elements i.e. typical income level of the customer along with the climate of the region. For instance, Singapore Business Company's division is done on the basis of the weather condition of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the client. Business 3 in 1 Coffee target those customers whose life style is quite hectic and do not have much time.

Behavioral Segmentation

Long Term Capital Management Lp A behavioral segmentation is based upon the attitude understanding and awareness of the customer. Its highly healthy items target those customers who have a health mindful attitude towards their usages.

Long Term Capital Management Lp A Alternatives

In order to sustain the brand in the market and keep the consumer intact with the brand, there are two choices:
Alternative: 1
The Company ought to invest more on acquisitions than on the R&D.
Pros:
1. Acquisitions would increase total properties of the company, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk expense.
2. The company can resell the acquired systems in the market, if it fails to implement its technique. However, quantity invest in the R&D might not be revived, and it will be thought about completely sunk expense, if it do not provide possible results.
3. Investing in R&D offer slow development in sales, as it takes long period of time to introduce a product. Acquisitions offer fast results, as it offer the company currently developed item, which can be marketed quickly after the acquisition.
Cons:
1. Acquisition of company's which do not fit with the company's values like Kraftz foods can lead the business to deal with misconception of consumers about Business core worths of healthy and healthy items.
2 Large spending on acquisitions than R&D would send a signal of business's inadequacy of developing ingenious items, and would results in customer's dissatisfaction.
3. Big acquisitions than R&D would extend the line of product of the business by the products which are currently present in the market, making business unable to present new innovative products.
Option: 2.
The Company ought to spend more on its R&D instead of acquisitions.
Pros:
1. It would make it possible for the business to produce more ingenious products.
2. It would provide the business a strong competitive position in the market.
3. It would enable the business to increase its targeted clients by presenting those products which can be provided to an entirely brand-new market sector.
4. Ingenious products will offer long term benefits and high market share in long term.
Cons:
1. It would reduce the revenue margins of the company.
2. In case of failure, the whole costs on R&D would be considered as sunk cost, and would affect the company at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which might supply a negative signal to the investors, and might result I declining stock costs.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would enable the business to introduce new ingenious items with less risk of transforming the costs on R&D into sunk cost.
2. It would provide a positive signal to the financiers, as the general properties of the company would increase with its substantial R&D spending.
3. It would not affect the earnings margins of the company at a big rate as compare to alternative 2.
4. It would supply the business a strong long term market position in terms of the business's general wealth in addition to in regards to ingenious items.
Cons:
1. Risk of conversion of R&D costs into sunk expense, greater than option 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less number of ingenious items than alternative 2 and high variety of innovative products than alternative 1.

Long Term Capital Management Lp A Conclusion

RecommendationsIt has actually institutionalised its techniques and culture to align itself with the market changes and customer habits, which has eventually allowed it to sustain its market share. Business has established considerable market share and brand identity in the urban markets, it is recommended that the company needs to focus on the rural locations in terms of developing brand name loyalty, awareness, and equity, such can be done by developing a specific brand name allowance technique through trade marketing methods, that draw clear difference in between Long Term Capital Management Lp A items and other rival items.

Long Term Capital Management Lp A Exhibits

PESTEL Analysis
P
Political
E
Economic
S
Social
T
Technology
L
Legal
E
Environment
Governmental assistance

Transforming standards of international food.
Boosted market share. Transforming assumption towards healthier items Improvements in R&D and QA divisions.

Introduction of E-marketing.
No such impact as it is favourable. Worries over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible considering that 4000 Highest after Organisation with much less development than Company 6th Most affordable
R&D Spending Highest possible since 2008 Greatest after Business 8th Least expensive
Net Profit Margin Highest given that 2005 with rapid growth from 2006 to 2015 As a result of sale of Alcon in 2018. Nearly equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health aspect Highest possible number of brand names with lasting methods Biggest confectionary and also processed foods brand name on the planet Biggest dairy products and bottled water brand worldwide
Segmentation Middle and upper middle degree customers worldwide Specific consumers in addition to family team All age and Earnings Client Teams Center and top middle level consumers worldwide
Number of Brands 5th 8th 8th 5th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 86282 381812 981453 433921 968765
Net Profit Margin 3.22% 2.57% 29.12% 3.73% 73.61%
EPS (Earning Per Share) 75.88 4.29 3.67 2.82 85.87
Total Asset 337856 412755 334377 473693 74594
Total Debt 11957 43881 49726 95233 68985
Debt Ratio 26% 18% 55% 54% 33%
R&D Spending 3916 7386 7113 6821 2567
R&D Spending as % of Sales 2.23% 7.23% 4.49% 7.99% 7.52%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations