With the deep analysis of the above alternatives, it is suggested that the business needs to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce brand-new and innovative items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices also, as investors are willing to invest more in business with substantial R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out efficiently by establishing particular short term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Long Term Capital Management Lp A need to perform various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which produce the majority of its revenue.
• Analyze the existing target audience as well as the market section which is not consist of in the company's circle.
• Analyze the existing financial information to measure the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to construct the consumer's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Long Term Capital Management Lp A worths and vision and to avoid potential danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health in addition to taste aspect, as the base for the Long Term Capital Management Lp A as a company producing healthy items has been developed under midterm strategy and now the business might move towards taste factor too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
