Kinross Gold Corporation Accounting For Stock Based Compensation Case Study Analysis

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Kinross Gold Corporation Accounting For Stock Based Compensation is currently among the biggest food chains worldwide. It was established by Harvard in 1866, a German Pharmacist who first launched "FarineLactee"; a combination of flour and milk to feed infants and reduce mortality rate. At the very same time, the Page siblings from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The 2 became rivals in the beginning however later on merged in 1905, resulting in the birth of Kinross Gold Corporation Accounting For Stock Based Compensation.
Business is now a multinational business. Unlike other multinational companies, it has senior executives from various countries and attempts to make choices considering the whole world. Kinross Gold Corporation Accounting For Stock Based Compensation presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The function of Business Corporation is to enhance the quality of life of people by playing its part and supplying healthy food. While making sure that the company is being successful in the long run, that's how it plays its part for a much better and healthy future


Kinross Gold Corporation Accounting For Stock Based Compensation's vision is to supply its customers with food that is healthy, high in quality and safe to consume. It wishes to be innovative and all at once understand the requirements and requirements of its clients. Its vision is to grow quickly and supply items that would please the requirements of each age group. Kinross Gold Corporation Accounting For Stock Based Compensation visualizes to develop a well-trained workforce which would help the business to grow


Kinross Gold Corporation Accounting For Stock Based Compensation's mission is that as presently, it is the leading business in the food industry, it thinks in 'Great Food, Good Life". Its mission is to supply its customers with a variety of options that are healthy and best in taste. It is focused on supplying the very best food to its consumers throughout the day and night.


Business has a wide variety of items that it provides to its customers. Its products include food for infants, cereals, dairy items, treats, chocolates, food for family pet and mineral water. It has around 4 hundred and fifty (450) factories around the globe and around 328,000 staff members. In 2011, Business was noted as the most rewarding organization.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has actually set its goals and objectives. These objectives and goals are noted below.
• One goal of the company is to reach zero land fill status. (Business, aboutus, 2017).
• Another objective of Kinross Gold Corporation Accounting For Stock Based Compensation is to squander minimum food throughout production. Usually, the food produced is wasted even before it reaches the customers.
• Another thing that Business is working on is to enhance its product packaging in such a method that it would help it to reduce those complications and would likewise guarantee the shipment of high quality of its items to its consumers.
• Meet global standards of the environment.
• Build a relationship based upon trust with its consumers, service partners, workers, and government.

Critical Issues

Recently, Business Business is focusing more towards the strategy of NHW and investing more of its earnings on the R&D innovation. The nation is investing more on acquisitions and mergers to support its NHW method. The target of the business is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibition H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The current Business method is based on the concept of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing modification in the client choices about food and making the food things much healthier concerning about the health problems.
The vision of this strategy is based on the secret technique i.e. 60/40+ which merely suggests that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The items will be produced with extra nutritional value in contrast to all other products in market getting it a plus on its dietary material.
This technique was embraced to bring more tasty plus healthy foods and beverages in market than ever. In competition with other business, with an objective of keeping its trust over customers as Business Business has acquired more trusted by customers.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing real quantity of spending shows that the sales are increasing at a greater rate than its R&D spending, and permit the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a portion of sales is declining. This indicator likewise reveals a green light to the R&D spending, mergers and acquisitions.
Debt ratio of the company is increasing due to its costs on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing financial obligation ratio pose a threat of default of Business to its financiers and might lead a decreasing share prices. In terms of increasing debt ratio, the firm must not spend much on R&D and must pay its existing financial obligations to reduce the risk for investors.
The increasing threat of financiers with increasing debt ratio and declining share costs can be observed by big decline of EPS of Kinross Gold Corporation Accounting For Stock Based Compensation stocks.
The sales growth of business is likewise low as compare to its mergers and acquisitions due to slow understanding structure of consumers. This slow development likewise impede company to further spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of computations and Graphs given in the Exhibits D and E.

TWOS Analysis

TWOS analysis can be used to derive numerous strategies based on the SWOT Analysis offered above. A short summary of TWOS Analysis is given in Exhibition H.

Strategies to exploit Opportunities using Strengths

Business ought to present more ingenious products by large amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the earnings margins for the business. It might also provide Business a long term competitive benefit over its competitors.
The global growth of Business should be concentrated on market recording of establishing nations by growth, drawing in more clients through customer's loyalty. As establishing countries are more populous than developed countries, it could increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisKinross Gold Corporation Accounting For Stock Based Compensation must do mindful acquisition and merger of organizations, as it might affect the customer's and society's understandings about Business. It needs to acquire and merge with those companies which have a market reputation of healthy and healthy companies. It would improve the understandings of customers about Business.
Business needs to not just spend its R&D on development, rather than it should also focus on the R&D costs over evaluation of cost of different nutritious products. This would increase cost performance of its products, which will result in increasing its sales, due to declining costs, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing but also to industrialized nations. It should expand its circle to various countries like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It ought to acquire and combine with those countries having a goodwill of being a healthy business in the market. It would likewise enable the business to use its prospective resources efficiently on its other operations rather than acquisitions of those companies slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The market segmentation of Business is based on 4 elements; age, gender, earnings and profession. Business produces numerous products related to children i.e. Cerelac, Nido, and so on and associated to grownups i.e. confectionary items. Kinross Gold Corporation Accounting For Stock Based Compensation items are quite inexpensive by almost all levels, however its significant targeted consumers, in regards to earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical division of Business is made up of its presence in almost 86 countries. Its geographical segmentation is based upon 2 primary elements i.e. typical income level of the consumer in addition to the climate of the area. For example, Singapore Business Business's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and lifestyle of the consumer. For example, Business 3 in 1 Coffee target those customers whose lifestyle is quite hectic and don't have much time.

Behavioral Segmentation

Kinross Gold Corporation Accounting For Stock Based Compensation behavioral segmentation is based upon the attitude understanding and awareness of the client. For example its extremely healthy products target those clients who have a health conscious mindset towards their usages.

Kinross Gold Corporation Accounting For Stock Based Compensation Alternatives

In order to sustain the brand name in the market and keep the consumer intact with the brand, there are two choices:
Alternative: 1
The Business must invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall properties of the company, increasing the wealth of the company. However, costs on R&D would be sunk expense.
2. The company can resell the gotten units in the market, if it fails to implement its strategy. However, amount invest in the R&D could not be restored, and it will be considered entirely sunk cost, if it do not give potential outcomes.
3. Investing in R&D provide slow growth in sales, as it takes very long time to introduce a product. However, acquisitions supply quick results, as it provide the company already established item, which can be marketed soon after the acquisition.
1. Acquisition of business's which do not fit with the company's worths like Kraftz foods can lead the company to deal with mistaken belief of customers about Business core values of healthy and nutritious items.
2 Big costs on acquisitions than R&D would send a signal of business's inadequacy of developing innovative products, and would results in consumer's frustration.
3. Large acquisitions than R&D would extend the product line of the business by the products which are currently present in the market, making company not able to introduce brand-new ingenious products.
Option: 2.
The Business must spend more on its R&D instead of acquisitions.
1. It would enable the company to produce more innovative products.
2. It would provide the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted consumers by presenting those items which can be offered to a completely new market section.
4. Innovative products will offer long term advantages and high market share in long run.
1. It would reduce the profit margins of the business.
2. In case of failure, the entire spending on R&D would be considered as sunk expense, and would impact the company at large. The risk is not in the case of acquisitions.
3. It would not increase the wealth of business, which might offer an unfavorable signal to the financiers, and might result I decreasing stock costs.
Alternative 3:
Continue its acquisitions and mergers with significant costs on in R&D Program.
Vrio AnalysisPros:
1. It would enable the business to present new innovative items with less threat of transforming the costs on R&D into sunk cost.
2. It would supply a positive signal to the investors, as the general assets of the company would increase with its substantial R&D spending.
3. It would not affect the profit margins of the company at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in regards to the business's overall wealth along with in regards to innovative items.
1. Danger of conversion of R&D spending into sunk expense, higher than alternative 1 lower than alternative 2.
2. Danger of mistaken belief about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Introduction of less number of innovative items than alternative 2 and high number of innovative items than alternative 1.

Kinross Gold Corporation Accounting For Stock Based Compensation Conclusion

RecommendationsIt has institutionalised its methods and culture to align itself with the market modifications and consumer behavior, which has actually ultimately permitted it to sustain its market share. Business has actually established considerable market share and brand name identity in the urban markets, it is suggested that the business should focus on the rural areas in terms of developing brand loyalty, awareness, and equity, such can be done by producing a particular brand allowance method through trade marketing tactics, that draw clear difference in between Kinross Gold Corporation Accounting For Stock Based Compensation items and other rival products.

Kinross Gold Corporation Accounting For Stock Based Compensation Exhibits

PESTEL Analysis
Governmental support

Altering requirements of worldwide food.
Enhanced market share.
Transforming perception towards healthier products
Improvements in R&D and also QA departments.

Intro of E-marketing.
No such influence as it is beneficial.
Concerns over recycling.

Use resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest since 5000
Highest after Company with much less growth than Company 8th Least expensive
R&D Spending Highest possible given that 2007 Highest possible after Service 6th Lowest
Net Profit Margin Highest since 2006 with quick growth from 2001 to 2019 Due to sale of Alcon in 2017. Nearly equal to Kraft Foods Incorporation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health aspect Highest variety of brands with sustainable methods Largest confectionary and also refined foods brand on the planet Biggest milk products as well as bottled water brand name in the world
Segmentation Center as well as top middle level customers worldwide Private customers along with home group Every age as well as Income Customer Groups Center and also upper middle degree consumers worldwide
Number of Brands 6th 4th 8th 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 27126 778348 845629 734532 977697
Net Profit Margin 3.72% 9.72% 31.16% 3.74% 18.81%
EPS (Earning Per Share) 38.49 8.42 8.83 5.43 22.21
Total Asset 581875 618587 464463 383795 34655
Total Debt 52915 63465 38716 63381 89912
Debt Ratio 72% 27% 28% 13% 58%
R&D Spending 9144 6741 6938 1974 3332
R&D Spending as % of Sales 9.48% 6.34% 6.62% 5.83% 5.83%

Kinross Gold Corporation Accounting For Stock Based Compensation Executive Summary Kinross Gold Corporation Accounting For Stock Based Compensation Swot Analysis Kinross Gold Corporation Accounting For Stock Based Compensation Vrio Analysis Kinross Gold Corporation Accounting For Stock Based Compensation Pestel Analysis
Kinross Gold Corporation Accounting For Stock Based Compensation Porters Analysis Kinross Gold Corporation Accounting For Stock Based Compensation Recommendations