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Gulf Oil Corp Takeover Case Study Solution

Business is presently one of the biggest food chains worldwide. It was established by Henri Gulf Oil Corp Takeover in 1866, a German Pharmacist who initially released "FarineLactee"; a combination of flour and milk to feed infants and decrease death rate.
Business is now a transnational company. Unlike other international companies, it has senior executives from various countries and tries to make choices thinking about the whole world. Gulf Oil Corp Takeover presently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of Gulf Oil Corp Takeover Corporation is to enhance the quality of life of people by playing its part and providing healthy food. It wishes to help the world in forming a healthy and much better future for it. It likewise wants to motivate people to live a healthy life. While making certain that the business is prospering in the long run, that's how it plays its part for a better and healthy future


Gulf Oil Corp Takeover's vision is to offer its consumers with food that is healthy, high in quality and safe to eat. Business pictures to establish a trained workforce which would help the business to grow


Gulf Oil Corp Takeover's objective is that as currently, it is the leading company in the food industry, it thinks in 'Great Food, Great Life". Its mission is to offer its consumers with a variety of choices that are healthy and finest in taste too. It is focused on offering the best food to its customers throughout the day and night.


Gulf Oil Corp Takeover has a broad range of products that it provides to its clients. In 2011, Business was listed as the most gainful organization.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the business has actually laid down its objectives and goals. These goals and objectives are noted below.
• One objective of the business is to reach absolutely no garbage dump status. (Business, aboutus, 2017).
• Another objective of Gulf Oil Corp Takeover is to waste minimum food throughout production. Frequently, the food produced is wasted even before it reaches the consumers.
• Another thing that Business is dealing with is to improve its packaging in such a method that it would help it to decrease those complications and would likewise guarantee the delivery of high quality of its items to its customers.
• Meet international requirements of the environment.
• Develop a relationship based upon trust with its customers, company partners, staff members, and government.

Critical Issues

Recently, Business Business is focusing more towards the technique of NHW and investing more of its profits on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. However, the target of the business is not achieved as the sales were expected to grow higher at the rate of 10% each year and the operating margins to increase by 20%, given up Exhibit H. There is a need to focus more on the sales then the innovation technology. Otherwise, it may lead to the decreased profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business technique is based upon the idea of Nutritious, Health and Health (NHW). This strategy handles the concept to bringing change in the client choices about food and making the food things healthier concerning about the health issues.
The vision of this technique is based upon the key method i.e. 60/40+ which simply means that the products will have a rating of 60% on the basis of taste and 40% is based upon its nutritional worth. The products will be manufactured with additional nutritional worth in contrast to all other items in market gaining it a plus on its nutritional content.
This strategy was embraced to bring more tasty plus nutritious foods and beverages in market than ever. In competitors with other companies, with an intent of retaining its trust over customers as Business Company has gained more trusted by costumers.

Quantitative Analysis.

R&D Spending as a percentage of sales are decreasing with increasing actual quantity of costs shows that the sales are increasing at a higher rate than its R&D spending, and permit the business to more spend on R&D.
Net Profit Margin is increasing while R&D as a percentage of sales is declining. This sign also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the company is increasing due to its spending on mergers, acquisitions and R&D development instead of payment of financial obligations. This increasing financial obligation ratio pose a threat of default of Business to its investors and could lead a decreasing share rates. In terms of increasing debt ratio, the company should not spend much on R&D and ought to pay its existing financial obligations to reduce the risk for financiers.
The increasing risk of financiers with increasing debt ratio and declining share prices can be observed by big decline of EPS of Gulf Oil Corp Takeover stocks.
The sales development of business is likewise low as compare to its mergers and acquisitions due to slow understanding building of consumers. This slow development likewise impede company to more spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Note: All the above analysis is done on the basis of calculations and Graphs given in the Displays D and E.

TWOS Analysis

TWOS analysis can be used to derive different techniques based on the SWOT Analysis given above. A brief summary of TWOS Analysis is given in Exhibit H.

Strategies to exploit Opportunities using Strengths

Business ought to introduce more ingenious products by large amount of R&D Costs and mergers and acquisitions. It could increase the marketplace share of Business and increase the revenue margins for the company. It might also offer Business a long term competitive benefit over its rivals.
The global growth of Business should be focused on market recording of developing countries by growth, drawing in more clients through client's loyalty. As developing countries are more populated than industrialized countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisGulf Oil Corp Takeover must do careful acquisition and merger of companies, as it might affect the customer's and society's perceptions about Business. It needs to get and combine with those business which have a market track record of healthy and nutritious companies. It would improve the perceptions of customers about Business.
Business should not only spend its R&D on development, instead of it should likewise focus on the R&D costs over evaluation of cost of various healthy products. This would increase expense performance of its products, which will result in increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to overcome threats

Business needs to move to not just developing but also to industrialized countries. It should expand its circle to numerous nations like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Gulf Oil Corp Takeover should sensibly control its acquisitions to avoid the risk of misconception from the customers about Business. It ought to obtain and merge with those countries having a goodwill of being a healthy company in the market. This would not just improve the perception of customers about Business but would likewise increase the sales, profit margins and market share of Business. It would also allow the company to utilize its possible resources effectively on its other operations instead of acquisitions of those organizations slowing the NHW method growth.

Segmentation Analysis

Demographic Segmentation

The market division of Business is based upon 4 factors; age, gender, earnings and profession. For instance, Business produces a number of items associated with babies i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary products. Gulf Oil Corp Takeover items are rather affordable by nearly all levels, but its significant targeted consumers, in regards to income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is made up of its presence in practically 86 countries. Its geographical division is based upon 2 main aspects i.e. average income level of the consumer along with the environment of the area. For instance, Singapore Business Company's division is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic division of Business is based upon the character and life style of the consumer. For instance, Business 3 in 1 Coffee target those clients whose life style is rather busy and don't have much time.

Behavioral Segmentation

Gulf Oil Corp Takeover behavioral segmentation is based upon the attitude knowledge and awareness of the client. For instance its highly nutritious products target those customers who have a health conscious mindset towards their consumptions.

Gulf Oil Corp Takeover Alternatives

In order to sustain the brand in the market and keep the client undamaged with the brand, there are two alternatives:
Option: 1
The Company must invest more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the company, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The business can resell the acquired units in the market, if it fails to implement its strategy. Quantity invest on the R&D might not be restored, and it will be thought about entirely sunk cost, if it do not provide possible results.
3. Investing in R&D offer slow growth in sales, as it takes very long time to introduce an item. However, acquisitions offer fast results, as it supply the company already established product, which can be marketed not long after the acquisition.
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the business to deal with misconception of customers about Business core worths of healthy and nutritious items.
2 Big costs on acquisitions than R&D would send out a signal of company's inadequacy of establishing ingenious items, and would outcomes in customer's frustration.
3. Large acquisitions than R&D would extend the product line of the business by the items which are currently present in the market, making company not able to introduce brand-new innovative items.
Option: 2.
The Business ought to spend more on its R&D instead of acquisitions.
1. It would make it possible for the company to produce more innovative items.
2. It would supply the company a strong competitive position in the market.
3. It would make it possible for the business to increase its targeted clients by presenting those items which can be used to an entirely brand-new market segment.
4. Innovative items will offer long term benefits and high market share in long run.
1. It would reduce the profit margins of the business.
2. In case of failure, the whole spending on R&D would be considered as sunk cost, and would affect the company at big. The danger is not in the case of acquisitions.
3. It would not increase the wealth of company, which might supply an unfavorable signal to the financiers, and might result I decreasing stock prices.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would allow the company to introduce brand-new ingenious products with less risk of transforming the costs on R&D into sunk cost.
2. It would provide a favorable signal to the financiers, as the total possessions of the business would increase with its substantial R&D spending.
3. It would not impact the profit margins of the company at a large rate as compare to alternative 2.
4. It would provide the company a strong long term market position in terms of the company's general wealth as well as in regards to innovative items.
1. Danger of conversion of R&D costs into sunk expense, greater than alternative 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lower than alternative 1.
3. Intro of less number of ingenious items than alternative 2 and high number of ingenious products than alternative 1.

Gulf Oil Corp Takeover Conclusion

RecommendationsBusiness has actually remained the top market player for more than a years. It has institutionalised its methods and culture to align itself with the marketplace changes and consumer behavior, which has eventually allowed it to sustain its market share. Business has established considerable market share and brand identity in the metropolitan markets, it is suggested that the company needs to focus on the rural locations in terms of establishing brand name loyalty, awareness, and equity, such can be done by creating a particular brand name allotment method through trade marketing methods, that draw clear difference between Gulf Oil Corp Takeover items and other competitor products. Gulf Oil Corp Takeover needs to take advantage of its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the company to establish brand name equity for recently presented and currently produced products on a greater platform, making the effective use of resources and brand image in the market.

Gulf Oil Corp Takeover Exhibits

PESTEL Analysis
Governmental assistance

Transforming requirements of worldwide food.
Boosted market share.
Transforming perception towards much healthier items
Improvements in R&D and QA departments.

Introduction of E-marketing.
No such effect as it is good.
Concerns over recycling.

Use sources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible because 8000
Highest after Company with less growth than Organisation 1st Lowest
R&D Spending Highest given that 2005 Highest possible after Organisation 7th Least expensive
Net Profit Margin Highest because 2007 with quick development from 2008 to 2016 Because of sale of Alcon in 2016. Virtually equal to Kraft Foods Consolidation Virtually equal to Unilever N/A
Competitive Advantage Food with Nutrition and wellness variable Highest possible number of brands with sustainable techniques Largest confectionary as well as refined foods brand worldwide Largest dairy products and also bottled water brand worldwide
Segmentation Center and top center degree consumers worldwide Individual customers along with family group Any age and also Income Consumer Teams Middle as well as top middle degree customers worldwide
Number of Brands 1st 7th 3rd 9th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 22359 586948 881357 964921 837676
Net Profit Margin 5.35% 4.18% 33.78% 4.33% 14.66%
EPS (Earning Per Share) 17.78 1.38 2.24 9.83 17.16
Total Asset 257387 826989 898442 877827 89871
Total Debt 35956 95777 73556 88352 34149
Debt Ratio 61% 75% 67% 43% 76%
R&D Spending 5867 7535 7565 3124 1868
R&D Spending as % of Sales 3.43% 7.97% 9.64% 8.45% 3.59%

Gulf Oil Corp Takeover Executive Summary Gulf Oil Corp Takeover Swot Analysis Gulf Oil Corp Takeover Vrio Analysis Gulf Oil Corp Takeover Pestel Analysis
Gulf Oil Corp Takeover Porters Analysis Gulf Oil Corp Takeover Recommendations