With the deep analysis of the above options, it is suggested that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share prices as well, as financiers want to invest more in business with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be implemented successfully by developing particular short term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Financing Of Project Achieve A ought to perform different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate most of its earnings.
• Examine the present target market in addition to the market segment which is not include in the business's circle.
• Evaluate the present financial data to determine the amount that needs to be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to deal with. Obtain most beneficial organizations with a strong commitment to health, to construct the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Financing Of Project Achieve A worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Financing Of Project Achieve A as a company producing healthy products has actually been developed under midterm strategy and now the business might move towards taste element also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
