With the deep analysis of the above options, it is suggested that the business must pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce brand-new and ingenious items in the market it would likewise decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the company to increase its share costs too, as financiers want to invest more in business with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be executed efficiently by establishing certain short-term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Dream Big Academy Charter School B need to carry out various activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its earnings.
• Examine the current target market as well as the market section which is not include in the company's circle.
• Examine the present financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to deal with. Get most beneficial companies with a strong commitment to health, to construct the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Dream Big Academy Charter School B values and vision and to prevent possible danger of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste factor, as the base for the Dream Big Academy Charter School B as a company producing healthy products has been built under midterm plan and now the business could move towards taste aspect as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
