The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Cleveland Cliffs Inc has an experience of about 140 years, making it possible for company to better carry out, in various circumstances.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Cleveland Cliffs Inc has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of infant foods, family pet food, confectionary items, drinks and so on. Famous brand names of Cleveland Cliffs Inc consist of; Maggi, Kit-Kat, Nescafe, and so on
• Cleveland Cliffs Inc has big quantity of costs on R&D as compare to its rivals, making the business to release more innovative and healthy products. This development provides the business a high competitive position in long run.
• After adopting its NHW Technique, the company has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Cleveland Cliffs Inc.
• Cleveland Cliffs Inc is a well-known brand name with high customer's loyalty and brand recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of various brand-new brand names of Cleveland Cliffs Inc.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can provide an unfavorable signal to Cleveland Cliffs Inc customers about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Technique are rather different. It will take long to alter the understanding of individuals ab out Cleveland Cliffs Inc as a business selling healthy and healthy products.
Opportunities
• Introducing more health related items enables the company to record the market in which consumers are rather conscious about health.
• Developing nations like India and China has largest markets on the planet. Broadening the market towards establishing countries can improve the Cleveland Cliffs Inc company by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Cleveland Cliffs Inc consumers. For instance, teachers can recommend their trainees to buy Cleveland Cliffs Inc products.
Threats
• Financial instability in countries, which are the possible markets for Cleveland Cliffs Inc, can develop a number of concerns for Cleveland Cliffs Inc.
• Shifting of items from typical to healthier, results in extra costs and can lead to decrease business's profit margins.
• As Cleveland Cliffs Inc has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
