With the deep analysis of the above alternatives, it is recommended that the company ought to pick the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and ingenious items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices as well, as financiers want to invest more in business with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Technique can be executed successfully by developing specific short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Canary Wharf must perform different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce most of its profits.
• Examine the present target market as well as the marketplace segment which is not include in the company's circle.
• Analyze the present financial information to measure the amount that ought to be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has potential experience to deal with. Acquire most beneficial companies with a strong commitment to health, to build the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Canary Wharf values and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste aspect, as the base for the Canary Wharf as a business producing healthy products has actually been developed under midterm strategy and now the business might move towards taste aspect also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
