With the deep analysis of the above alternatives, it is suggested that the business should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and innovative products in the market it would also decrease the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share prices as well, as investors are willing to invest more in business with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be carried out successfully by developing certain short-term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Cambridge Technology Partners 1991 Start Up need to carry out numerous activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create most of its income.
• Examine the current target market as well as the market section which is not consist of in the company's circle.
• Evaluate the current financial information to determine the quantity that should be spent on the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has possible experience to handle. Obtain most favorable companies with a strong commitment to health, to develop the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Cambridge Technology Partners 1991 Start Up worths and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste aspect, as the base for the Cambridge Technology Partners 1991 Start Up as a company producing healthy items has actually been constructed under midterm plan and now the company might move towards taste factor as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.
