With the deep analysis of the above alternatives, it is suggested that the company needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not only present new and innovative items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates as well, as investors want to invest more in companies with substantial R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be implemented successfully by establishing particular short-term along with long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Bp Amoco A Policy Statement On The Use Of Project Finance ought to perform numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its profits.
• Examine the present target audience as well as the market sector which is not include in the company's circle.
• Evaluate the current financial information to measure the amount that should be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to understand that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has prospective experience to deal with. Obtain most beneficial companies with a strong dedication to health, to construct the client's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Bp Amoco A Policy Statement On The Use Of Project Finance worths and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste factor, as the base for the Bp Amoco A Policy Statement On The Use Of Project Finance as a company producing healthy products has been constructed under midterm plan and now the business might move towards taste aspect also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new products.
