Bank Of America Tower Redesigning Skyscrapers Case Study Solution

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Bank Of America Tower Redesigning Skyscrapers Case Study Analysis

Bank Of America Tower Redesigning Skyscrapers is currently one of the biggest food chains worldwide. It was established by Harvard in 1866, a German Pharmacist who initially introduced "FarineLactee"; a mix of flour and milk to feed babies and reduce mortality rate. At the exact same time, the Page brothers from Switzerland likewise discovered The Anglo-Swiss Condensed Milk Company. The 2 became competitors at first however later on combined in 1905, leading to the birth of Bank Of America Tower Redesigning Skyscrapers.
Business is now a multinational business. Unlike other multinational companies, it has senior executives from different countries and attempts to make decisions considering the whole world. Bank Of America Tower Redesigning Skyscrapers presently has more than 500 factories worldwide and a network spread throughout 86 countries.


The function of Bank Of America Tower Redesigning Skyscrapers Corporation is to improve the lifestyle of people by playing its part and offering healthy food. It wants to help the world in shaping a healthy and better future for it. It also wishes to encourage individuals to live a healthy life. While ensuring that the business is succeeding in the long run, that's how it plays its part for a better and healthy future


Bank Of America Tower Redesigning Skyscrapers's vision is to offer its clients with food that is healthy, high in quality and safe to eat. Business imagines to develop a well-trained workforce which would help the business to grow


Bank Of America Tower Redesigning Skyscrapers's objective is that as presently, it is the leading company in the food industry, it thinks in 'Excellent Food, Excellent Life". Its objective is to supply its customers with a variety of options that are healthy and best in taste. It is concentrated on providing the best food to its clients throughout the day and night.


Business has a vast array of items that it uses to its customers. Its items include food for infants, cereals, dairy items, treats, chocolates, food for family pet and mineral water. It has around 4 hundred and fifty (450) factories all over the world and around 328,000 workers. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Remembering the vision and objective of the corporation, the business has actually laid down its objectives and goals. These goals and objectives are listed below.
• One goal of the business is to reach absolutely no land fill status. It is pursuing zero waste, where no waste of the factory is landfilled. It encourages its workers to take the most out of the by-products. (Business, aboutus, 2017).
• Another goal of Bank Of America Tower Redesigning Skyscrapers is to squander minimum food throughout production. Frequently, the food produced is lost even prior to it reaches the clients.
• Another thing that Business is working on is to improve its packaging in such a way that it would help it to reduce the above-mentioned complications and would likewise ensure the delivery of high quality of its items to its customers.
• Meet global requirements of the environment.
• Develop a relationship based upon trust with its customers, business partners, staff members, and federal government.

Critical Issues

Recently, Business Company is focusing more towards the method of NHW and investing more of its earnings on the R&D technology. The nation is investing more on acquisitions and mergers to support its NHW technique. The target of the business is not attained as the sales were expected to grow higher at the rate of 10% per year and the operating margins to increase by 20%, offered in Exhibit H.

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The existing Business strategy is based upon the concept of Nutritious, Health and Wellness (NHW). This technique deals with the concept to bringing modification in the consumer preferences about food and making the food things healthier worrying about the health problems.
The vision of this technique is based upon the key method i.e. 60/40+ which just suggests that the items will have a rating of 60% on the basis of taste and 40% is based upon its dietary worth. The items will be produced with additional dietary value in contrast to all other items in market getting it a plus on its nutritional content.
This technique was adopted to bring more yummy plus healthy foods and beverages in market than ever. In competition with other business, with an intention of retaining its trust over clients as Business Business has actually acquired more relied on by clients.

Quantitative Analysis.

R&D Costs as a percentage of sales are declining with increasing real amount of costs reveals that the sales are increasing at a greater rate than its R&D spending, and allow the business to more spend on R&D.
Net Revenue Margin is increasing while R&D as a percentage of sales is decreasing. This indication also shows a thumbs-up to the R&D costs, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement instead of payment of financial obligations. This increasing financial obligation ratio pose a hazard of default of Business to its financiers and could lead a declining share rates. In terms of increasing debt ratio, the firm should not invest much on R&D and must pay its current debts to decrease the risk for financiers.
The increasing danger of financiers with increasing financial obligation ratio and decreasing share prices can be observed by substantial decrease of EPS of Bank Of America Tower Redesigning Skyscrapers stocks.
The sales growth of company is likewise low as compare to its mergers and acquisitions due to slow understanding building of customers. This slow growth likewise hinder business to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of estimations and Graphs given in the Exhibitions D and E.

TWOS Analysis

TWOS analysis can be used to obtain numerous techniques based upon the SWOT Analysis offered above. A quick summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business should introduce more innovative products by large amount of R&D Spending and mergers and acquisitions. It might increase the marketplace share of Business and increase the earnings margins for the business. It might likewise supply Business a long term competitive advantage over its competitors.
The international growth of Business must be concentrated on market catching of establishing countries by expansion, attracting more customers through customer's loyalty. As establishing countries are more populated than industrialized countries, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisBank Of America Tower Redesigning Skyscrapers must do careful acquisition and merger of organizations, as it might affect the consumer's and society's perceptions about Business. It must obtain and combine with those companies which have a market track record of healthy and nutritious business. It would improve the understandings of customers about Business.
Business should not just invest its R&D on development, instead of it needs to also focus on the R&D costs over examination of cost of various nutritious products. This would increase expense performance of its products, which will lead to increasing its sales, due to decreasing prices, and margins.

Strategies to use strengths to overcome threats

Business must move to not just establishing however likewise to developed nations. It must widen its circle to various nations like Unilever which operates in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

It ought to acquire and merge with those countries having a goodwill of being a healthy business in the market. It would likewise make it possible for the company to utilize its potential resources effectively on its other operations rather than acquisitions of those organizations slowing the NHW technique development.

Segmentation Analysis

Demographic Segmentation

The demographic division of Business is based upon four factors; age, gender, earnings and occupation. For example, Business produces several items related to babies i.e. Cerelac, Nido, etc. and related to adults i.e. confectionary products. Bank Of America Tower Redesigning Skyscrapers products are quite inexpensive by nearly all levels, however its significant targeted clients, in regards to income level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is made up of its existence in almost 86 nations. Its geographical division is based upon two main elements i.e. average earnings level of the consumer along with the environment of the region. For instance, Singapore Business Company's segmentation is done on the basis of the weather of the area i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the character and life style of the customer. Business 3 in 1 Coffee target those consumers whose life style is quite hectic and do not have much time.

Behavioral Segmentation

Bank Of America Tower Redesigning Skyscrapers behavioral division is based upon the attitude knowledge and awareness of the client. Its extremely nutritious products target those consumers who have a health mindful mindset towards their consumptions.

Bank Of America Tower Redesigning Skyscrapers Alternatives

In order to sustain the brand in the market and keep the customer undamaged with the brand name, there are two alternatives:
Option: 1
The Company needs to spend more on acquisitions than on the R&D.
1. Acquisitions would increase overall possessions of the business, increasing the wealth of the business. Nevertheless, spending on R&D would be sunk expense.
2. The company can resell the obtained units in the market, if it stops working to implement its strategy. However, quantity invest in the R&D could not be revived, and it will be thought about totally sunk cost, if it do not give potential results.
3. Investing in R&D supply slow development in sales, as it takes long time to introduce a product. Nevertheless, acquisitions supply fast outcomes, as it provide the company currently developed product, which can be marketed soon after the acquisition.
1. Acquisition of company's which do not fit with the business's values like Kraftz foods can lead the company to deal with misunderstanding of customers about Business core values of healthy and nutritious items.
2 Big costs on acquisitions than R&D would send out a signal of business's inefficiency of developing innovative products, and would results in consumer's dissatisfaction.
3. Large acquisitions than R&D would extend the line of product of the business by the products which are already present in the market, making company unable to introduce brand-new innovative items.
Option: 2.
The Business must spend more on its R&D rather than acquisitions.
1. It would make it possible for the business to produce more innovative items.
2. It would supply the company a strong competitive position in the market.
3. It would allow the business to increase its targeted customers by presenting those products which can be provided to a totally new market segment.
4. Ingenious items will supply long term advantages and high market share in long term.
1. It would decrease the earnings margins of the company.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would affect the business at large. The danger is not in the case of acquisitions.
3. It would not increase the wealth of business, which might offer an unfavorable signal to the financiers, and could result I declining stock prices.
Alternative 3:
Continue its acquisitions and mergers with significant spending on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to introduce new innovative products with less threat of converting the costs on R&D into sunk expense.
2. It would supply a favorable signal to the financiers, as the overall assets of the business would increase with its considerable R&D spending.
3. It would not affect the revenue margins of the company at a big rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the business's total wealth as well as in terms of ingenious items.
1. Danger of conversion of R&D spending into sunk expense, greater than option 1 lesser than alternative 2.
2. Risk of mistaken belief about the acquisitions, greater than alternative 2 and lesser than option 1.
3. Introduction of less number of ingenious items than alternative 2 and high variety of ingenious products than alternative 1.

Bank Of America Tower Redesigning Skyscrapers Conclusion

RecommendationsBusiness has remained the leading market player for more than a years. It has institutionalised its methods and culture to align itself with the market changes and customer behavior, which has actually eventually allowed it to sustain its market share. Though, Business has actually established considerable market share and brand identity in the metropolitan markets, it is suggested that the business needs to focus on the rural areas in regards to establishing brand commitment, awareness, and equity, such can be done by producing a specific brand name allocation technique through trade marketing tactics, that draw clear distinction in between Bank Of America Tower Redesigning Skyscrapers items and other competitor items. Moreover, Business must leverage its brand image of safe and healthy food in catering the rural markets and also to upscale the offerings in other classifications such as nutrition. This will enable the business to establish brand name equity for freshly presented and currently produced products on a higher platform, making the reliable use of resources and brand name image in the market.

Bank Of America Tower Redesigning Skyscrapers Exhibits

PESTEL Analysis
Governmental support

Transforming requirements of worldwide food.
Improved market share. Changing assumption towards healthier products Improvements in R&D and also QA divisions.

Intro of E-marketing.
No such impact as it is good. Problems over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest possible since 3000 Highest after Organisation with much less development than Service 1st Cheapest
R&D Spending Greatest given that 2009 Greatest after Company 6th Least expensive
Net Profit Margin Greatest because 2001 with quick growth from 2007 to 2012 Due to sale of Alcon in 2015. Virtually equal to Kraft Foods Incorporation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment as well as wellness element Highest possible number of brands with sustainable methods Biggest confectionary and refined foods brand in the world Biggest milk items and also mineral water brand name worldwide
Segmentation Center and also top center degree consumers worldwide Individual consumers together with home group Any age as well as Earnings Consumer Teams Middle as well as upper middle level customers worldwide
Number of Brands 7th 5th 8th 9th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 84389 534743 587386 861169 494723
Net Profit Margin 6.55% 4.51% 43.37% 4.92% 14.69%
EPS (Earning Per Share) 25.44 5.84 3.78 6.36 53.12
Total Asset 164991 862641 244327 412628 91154
Total Debt 61198 79838 66468 91786 84117
Debt Ratio 32% 54% 49% 32% 95%
R&D Spending 2257 1266 6746 4423 2411
R&D Spending as % of Sales 5.17% 5.29% 3.99% 4.75% 6.39%

Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations