The analysis used to measure the position of business in the market is done by utilizing PESTLE analysis, given in Display A. Areva works under the rules and regulations directed by federal government and food authority. The company is more focused on its product or services to make certain about the product quality and safety. This analysis will help in comprehending environment of external market in the global food and drink industries. (Parera, 2017).
Political.
The political impact on the business is significantly affected by the government laws and policies. The company needs to meet its requirements offered by federal government otherwise it has to pay fine. Areva is greatly supported by Federal government to satisfy all the requirements of requirements like acts of health and safety. In efforts to manufacture excellent food, Areva is changing the standards of food and beverage manufacturing. This may trigger the infraction of governmental guidelines and guidelines.
Economic.
Initiation of the business where the capital earnings of each private matters for the increased net sale as this differs country-to-country. The economy of the Areva Company in U.S. is growing year by year with variable items launch particularly focusing on the nutritional food for babies.
Social.
The social environment keeps changing with respect to time like the mindset of the consumer as well as their way of lives. Any product or service of any company can not succeed until the business is not worried about the living system of the consumer. Areva is taking steps to meet its objectives as the world remains in search of healthy and delicious food.
Technological.
In the advancement of service, strategic procedures are somewhat compulsory. Areva is one of the leading well-known international company and by time it purchases various departments to take its items to new level. Areva is investing more on its R&D to make its products much healthier and nutritious offering customers with health advantages.
Legal.
There is no such effect of legal aspects of Areva as it is more concerned over its laws and regulations.
Environmental.
Areva, in regards to environmental effect is committed to work in eco-friendly environment with conservation of the natural deposits and energy. As due to the manufacturing of larger variety of products there might be a risk if the resources used are recyclable or not.
Exhibit A: PESTEL Analysis
