With the deep analysis of the above alternatives, it is advised that the company must choose the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just present new and innovative products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices as well, as financiers want to invest more in business with considerable R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be executed efficiently by establishing particular short term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy My Employees Are My Service Guarantee ought to carry out different activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its income.
• Analyze the existing target audience as well as the marketplace sector which is not consist of in the business's circle.
• Analyze the existing financial data to measure the amount that must be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the company to understand that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to handle. Obtain most favorable companies with a strong dedication to health, to build the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about My Employees Are My Service Guarantee worths and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste aspect, as the base for the My Employees Are My Service Guarantee as a company producing healthy products has been developed under midterm plan and now the company could move towards taste factor as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct new products.
