With the deep analysis of the above alternatives, it is recommended that the company ought to select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only introduce brand-new and innovative items in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share costs too, as investors are willing to invest more in companies with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be executed efficiently by establishing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Marketing And Its Discontents should perform various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate the majority of its income.
• Evaluate the current target audience in addition to the market segment which is not include in the company's circle.
• Analyze the current financial data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has prospective experience to deal with. Get most beneficial companies with a strong dedication to health, to construct the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Marketing And Its Discontents worths and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste element, as the base for the Marketing And Its Discontents as a business producing healthy items has been developed under midterm plan and now the company might move towards taste element as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
