With the deep analysis of the above options, it is suggested that the company ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just present new and ingenious products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates also, as financiers want to invest more in companies with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be carried out successfully by developing particular short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Logic Of Electronic Markets should perform different activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create most of its income.
• Examine the existing target audience along with the market section which is not consist of in the business's circle.
• Evaluate the current financial information to measure the quantity that should be invested in the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much amount must be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to handle. Acquire most favorable organizations with a strong dedication to health, to develop the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Logic Of Electronic Markets worths and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health in addition to taste element, as the base for the Logic Of Electronic Markets as a company producing healthy products has been developed under midterm plan and now the company could move towards taste factor as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
