With the deep analysis of the above alternatives, it is recommended that the company should choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not just present brand-new and ingenious items in the market it would also lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates also, as financiers are willing to invest more in companies with significant R&D spending and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by developing certain short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Kidnapping Negotiation A need to carry out different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce the majority of its earnings.
• Examine the existing target market as well as the market segment which is not include in the company's circle.
• Evaluate the existing financial information to determine the quantity that should be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the company to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to deal with. Acquire most favorable companies with a strong commitment to health, to build the client's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Kidnapping Negotiation A worths and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste factor, as the base for the Kidnapping Negotiation A as a company producing healthy products has actually been constructed under midterm plan and now the business could move towards taste factor too to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new items.
