The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Khalil Abdo Group has an experience of about 140 years, making it possible for business to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Khalil Abdo Group has more than 2000 brands, which increase the circle of its target consumers. These brand names include baby foods, animal food, confectionary items, drinks etc. Famous brands of Khalil Abdo Group include; Maggi, Kit-Kat, Nescafe, and so on
• Khalil Abdo Group has large quantity of spending on R&D as compare to its rivals, making the company to release more ingenious and healthy products. This innovation supplies the company a high competitive position in long run.
• After adopting its NHW Method, the business has actually done big amount of mergers and acquisitions which increase the sales growth and improve market position of Khalil Abdo Group.
• Khalil Abdo Group is a widely known brand with high customer's loyalty and brand recall. This brand loyalty of customers increases the chances of easy market adoption of different brand-new brand names of Khalil Abdo Group.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza business can provide a negative signal to Khalil Abdo Group clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are rather various. It will take long to change the understanding of people ab out Khalil Abdo Group as a company offering healthy and nutritious items.
Opportunities
• Introducing more health associated products makes it possible for the business to record the marketplace in which customers are quite mindful about health.
• Developing countries like India and China has largest markets on the planet. Thus expanding the market towards developing nations can improve the Khalil Abdo Group business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants etc. can likewise increase the variety of Khalil Abdo Group customers. Teachers can advise their trainees to purchase Khalil Abdo Group items.
Threats
• Economic instability in nations, which are the prospective markets for Khalil Abdo Group, can create a number of issues for Khalil Abdo Group.
• Shifting of items from typical to healthier, results in additional expenses and can cause decline company's revenue margins.
• As Khalil Abdo Group has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain issues.
Exhibit F: SWOT Analysis
