With the deep analysis of the above options, it is suggested that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and innovative products in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share costs as well, as financiers want to invest more in business with significant R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be executed efficiently by establishing specific short-term along with long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Humble Decision Making need to carry out various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create the majority of its income.
• Analyze the current target audience along with the market segment which is not consist of in the company's circle.
• Examine the current financial data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early profits (dividend). It would let the company to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has prospective experience to handle. Acquire most favorable companies with a strong dedication to health, to develop the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Humble Decision Making worths and vision and to avoid potential threat of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste factor, as the base for the Humble Decision Making as a company producing healthy items has been developed under midterm plan and now the business could move towards taste aspect as well to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new items.
