With the deep analysis of the above alternatives, it is advised that the business must select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not only present new and innovative products in the market it would also reduce the high expenses on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share prices as well, as financiers want to invest more in business with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be carried out efficiently by establishing particular short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Gillette Singapore Managing Global Business Integration On The Ground C must carry out various activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create the majority of its revenue.
• Analyze the present target market along with the marketplace sector which is not consist of in the business's circle.
• Examine the existing financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to handle. Acquire most beneficial companies with a strong commitment to health, to develop the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Gillette Singapore Managing Global Business Integration On The Ground C values and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste factor, as the base for the Gillette Singapore Managing Global Business Integration On The Ground C as a business producing healthy products has actually been developed under midterm strategy and now the company could move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
