With the deep analysis of the above alternatives, it is suggested that the company should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce brand-new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs as well, as investors want to invest more in business with considerable R&D spending and increase in the overall worth of the company.
Action and implementation Strategy
Strategy can be implemented efficiently by establishing certain short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Final Offer Part Ii ought to perform various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate most of its profits.
• Analyze the current target market along with the market section which is not include in the company's circle.
• Evaluate the current financial information to measure the quantity that should be spent on the R&D and acquisitions.
• Analyze the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity must be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to deal with. Obtain most favorable organizations with a strong dedication to health, to build the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Final Offer Part Ii values and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste element, as the base for the Final Offer Part Ii as a company producing healthy products has actually been built under midterm strategy and now the business could move towards taste element also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new items.
