The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Ecolab Inc F has an experience of about 140 years, making it possible for company to better carry out, in various circumstances.
• Nestlé's has existence in about 86 countries, making it a global leader in Food and Beverage Market.
• Ecolab Inc F has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Ecolab Inc F consist of; Maggi, Kit-Kat, Nescafe, etc.
• Ecolab Inc F has large amount quantity spending costs R&D as compare to its competitors, making the company to launch introduce innovative and nutritious products.
• After adopting its NHW Strategy, the business has done big quantity of mergers and acquisitions which increase the sales development and enhance market position of Ecolab Inc F.
• Ecolab Inc F is a widely known brand name with high consumer's loyalty and brand recall. This brand loyalty of consumers increases the possibilities of easy market adoption of different new brands of Ecolab Inc F.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Ecolab Inc F clients about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to alter the perception of people ab out Ecolab Inc F as a business offering healthy and healthy items.
Opportunities
• Introducing more health related items allows the company to catch the market in which consumers are rather conscious about health.
• Developing nations like India and China has biggest markets in the world. Hence expanding the marketplace towards developing countries can boost the Ecolab Inc F company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the number of Ecolab Inc F consumers. Teachers can advise their trainees to buy Ecolab Inc F items.
Threats
• Economic instability in countries, which are the potential markets for Ecolab Inc F, can create a number of problems for Ecolab Inc F.
• Shifting of items from typical to much healthier, results in additional expenses and can cause decrease company's revenue margins.
• As Ecolab Inc F has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific problems.
Exhibit F: SWOT Analysis
