With the deep analysis of the above alternatives, it is advised that the company ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only present brand-new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share prices also, as financiers are willing to invest more in business with substantial R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be executed effectively by developing specific short term in addition to long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Ecolab Inc E must perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which create most of its income.
• Evaluate the current target market as well as the marketplace sector which is not include in the business's circle.
• Evaluate the present financial information to determine the quantity that must be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the company to know that just how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has prospective experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to develop the customer's perceptions in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Ecolab Inc E values and vision and to prevent prospective risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste aspect, as the base for the Ecolab Inc E as a company producing healthy items has actually been developed under midterm plan and now the company could move towards taste element as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
