Corporate New Ventures At Procter Gamble Case Study Solution

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Corporate New Ventures At Procter Gamble Case Study Solution

Business is currently one of the biggest food chains worldwide. It was established by Henri Corporate New Ventures At Procter Gamble in 1866, a German Pharmacist who initially launched "FarineLactee"; a mix of flour and milk to feed infants and decrease mortality rate.
Business is now a multinational company. Unlike other multinational business, it has senior executives from various countries and tries to make decisions thinking about the whole world. Corporate New Ventures At Procter Gamble currently has more than 500 factories around the world and a network spread throughout 86 countries.


The purpose of Corporate New Ventures At Procter Gamble Corporation is to enhance the lifestyle of people by playing its part and providing healthy food. It wants to help the world in forming a healthy and much better future for it. It likewise wishes to motivate individuals to live a healthy life. While making sure that the business is being successful in the long run, that's how it plays its part for a much better and healthy future


Corporate New Ventures At Procter Gamble's vision is to offer its clients with food that is healthy, high in quality and safe to consume. Business imagines to establish a trained workforce which would help the business to grow


Corporate New Ventures At Procter Gamble's mission is that as presently, it is the leading company in the food industry, it thinks in 'Good Food, Excellent Life". Its mission is to offer its consumers with a range of options that are healthy and finest in taste also. It is focused on offering the very best food to its customers throughout the day and night.


Business has a wide range of items that it offers to its clients. Its items include food for infants, cereals, dairy products, snacks, chocolates, food for pet and mineral water. It has around four hundred and fifty (450) factories around the globe and around 328,000 employees. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Keeping in mind the vision and objective of the corporation, the company has actually put down its objectives and objectives. These goals and objectives are noted below.
• One goal of the business is to reach no land fill status. (Business, aboutus, 2017).
• Another goal of Corporate New Ventures At Procter Gamble is to squander minimum food throughout production. Frequently, the food produced is wasted even before it reaches the consumers.
• Another thing that Business is working on is to enhance its packaging in such a way that it would help it to minimize those problems and would likewise ensure the shipment of high quality of its products to its consumers.
• Meet global standards of the environment.
• Develop a relationship based on trust with its consumers, service partners, workers, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the method of NHW and investing more of its earnings on the R&D innovation. The country is investing more on acquisitions and mergers to support its NHW method. The target of the company is not accomplished as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, given in Display H. There is a need to focus more on the sales then the development technology. Otherwise, it may lead to the decreased profits rate. (Henderson, 2012).

Situational Analysis.

Analysis of Current Strategy, Vision and Goals

The present Business method is based upon the principle of Nutritious, Health and Wellness (NHW). This strategy deals with the idea to bringing modification in the consumer preferences about food and making the food things much healthier worrying about the health problems.
The vision of this technique is based upon the key technique i.e. 60/40+ which simply means that the items will have a rating of 60% on the basis of taste and 40% is based on its dietary worth. The products will be made with extra nutritional worth in contrast to all other products in market getting it a plus on its dietary content.
This method was adopted to bring more tasty plus nutritious foods and beverages in market than ever. In competition with other companies, with an objective of retaining its trust over customers as Business Business has gotten more trusted by customers.

Quantitative Analysis.

R&D Spending as a percentage of sales are declining with increasing real quantity of spending reveals that the sales are increasing at a greater rate than its R&D costs, and permit the company to more invest in R&D.
Net Earnings Margin is increasing while R&D as a percentage of sales is declining. This sign likewise reveals a thumbs-up to the R&D spending, mergers and acquisitions.
Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D development rather than payment of financial obligations. This increasing financial obligation ratio present a danger of default of Business to its financiers and could lead a decreasing share prices. Therefore, in terms of increasing debt ratio, the company ought to not spend much on R&D and needs to pay its existing financial obligations to reduce the risk for financiers.
The increasing risk of financiers with increasing financial obligation ratio and decreasing share rates can be observed by huge decline of EPS of Corporate New Ventures At Procter Gamble stocks.
The sales development of company is also low as compare to its mergers and acquisitions due to slow perception building of customers. This sluggish development also prevent business to more spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010).
Keep in mind: All the above analysis is done on the basis of calculations and Charts given up the Exhibitions D and E.

TWOS Analysis

2 analysis can be used to derive different methods based on the SWOT Analysis given above. A short summary of TWOS Analysis is given up Display H.

Strategies to exploit Opportunities using Strengths

Business should present more innovative products by big quantity of R&D Costs and mergers and acquisitions. It could increase the market share of Business and increase the revenue margins for the business. It could also offer Business a long term competitive benefit over its competitors.
The global growth of Business should be concentrated on market catching of developing countries by growth, drawing in more consumers through consumer's commitment. As establishing countries are more populous than developed nations, it could increase the client circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Swot AnalysisCorporate New Ventures At Procter Gamble should do cautious acquisition and merger of organizations, as it could affect the client's and society's understandings about Business. It needs to obtain and combine with those companies which have a market credibility of healthy and healthy business. It would enhance the perceptions of customers about Business.
Business ought to not just spend its R&D on innovation, instead of it ought to likewise concentrate on the R&D spending over evaluation of expense of different healthy items. This would increase expense efficiency of its products, which will result in increasing its sales, due to declining prices, and margins.

Strategies to use strengths to overcome threats

Business ought to move to not only establishing however likewise to industrialized nations. It needs to expand its circle to different countries like Unilever which runs in about 170 plus nations.

Strategies to overcome weaknesses to avoid threats

Corporate New Ventures At Procter Gamble should carefully manage its acquisitions to prevent the danger of mistaken belief from the customers about Business. It needs to obtain and merge with those nations having a goodwill of being a healthy company in the market. This would not just improve the perception of consumers about Business however would also increase the sales, revenue margins and market share of Business. It would also allow the business to use its prospective resources efficiently on its other operations rather than acquisitions of those organizations slowing the NHW strategy growth.

Segmentation Analysis

Demographic Segmentation

The demographic segmentation of Business is based upon four elements; age, gender, earnings and profession. For instance, Business produces numerous items related to children i.e. Cerelac, Nido, and so on and associated to adults i.e. confectionary items. Corporate New Ventures At Procter Gamble products are rather cost effective by nearly all levels, however its significant targeted clients, in terms of earnings level are middle and upper middle level clients.

Geographical Segmentation

Geographical segmentation of Business is composed of its existence in practically 86 countries. Its geographical division is based upon 2 primary elements i.e. typical income level of the customer in addition to the climate of the region. Singapore Business Business's division is done on the basis of the weather condition of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and lifestyle of the client. For instance, Business 3 in 1 Coffee target those customers whose lifestyle is rather busy and do not have much time.

Behavioral Segmentation

Corporate New Ventures At Procter Gamble behavioral segmentation is based upon the attitude knowledge and awareness of the consumer. Its extremely healthy items target those clients who have a health conscious mindset towards their consumptions.

Corporate New Ventures At Procter Gamble Alternatives

In order to sustain the brand name in the market and keep the consumer intact with the brand name, there are 2 options:
Option: 1
The Business must spend more on acquisitions than on the R&D.
1. Acquisitions would increase total possessions of the business, increasing the wealth of the business. Costs on R&D would be sunk cost.
2. The business can resell the obtained units in the market, if it fails to implement its strategy. Quantity invest on the R&D could not be revived, and it will be thought about totally sunk cost, if it do not provide possible results.
3. Investing in R&D supply slow growth in sales, as it takes long period of time to present an item. Acquisitions supply quick results, as it offer the business currently developed product, which can be marketed quickly after the acquisition.
1. Acquisition of business's which do not fit with the business's values like Kraftz foods can lead the company to face mistaken belief of customers about Business core worths of healthy and nutritious products.
2 Large costs on acquisitions than R&D would send a signal of company's ineffectiveness of developing innovative items, and would outcomes in consumer's discontentment.
3. Big acquisitions than R&D would extend the line of product of the company by the items which are currently present in the market, making company unable to present brand-new innovative items.
Option: 2.
The Company needs to spend more on its R&D rather than acquisitions.
1. It would make it possible for the company to produce more innovative products.
2. It would offer the business a strong competitive position in the market.
3. It would make it possible for the company to increase its targeted clients by introducing those products which can be used to a totally new market section.
4. Ingenious products will provide long term benefits and high market share in long run.
1. It would reduce the earnings margins of the business.
2. In case of failure, the entire costs on R&D would be thought about as sunk expense, and would impact the business at large. The risk is not when it comes to acquisitions.
3. It would not increase the wealth of company, which could offer a negative signal to the financiers, and might result I decreasing stock prices.
Alternative 3:
Continue its acquisitions and mergers with substantial spending on in R&D Program.
Vrio AnalysisPros:
1. It would permit the company to introduce brand-new innovative products with less danger of converting the spending on R&D into sunk expense.
2. It would offer a positive signal to the investors, as the general possessions of the company would increase with its significant R&D spending.
3. It would not impact the profit margins of the business at a large rate as compare to alternative 2.
4. It would provide the business a strong long term market position in terms of the company's general wealth in addition to in regards to innovative products.
1. Danger of conversion of R&D spending into sunk expense, greater than alternative 1 lower than alternative 2.
2. Danger of misunderstanding about the acquisitions, higher than alternative 2 and lesser than alternative 1.
3. Intro of less variety of innovative items than alternative 2 and high number of innovative items than alternative 1.

Corporate New Ventures At Procter Gamble Conclusion

RecommendationsBusiness has actually remained the leading market gamer for more than a years. It has institutionalized its techniques and culture to align itself with the market changes and consumer behavior, which has ultimately enabled it to sustain its market share. Business has actually developed significant market share and brand identity in the urban markets, it is suggested that the business needs to focus on the rural locations in terms of developing brand name loyalty, awareness, and equity, such can be done by creating a specific brand allocation strategy through trade marketing tactics, that draw clear difference between Corporate New Ventures At Procter Gamble items and other rival products. Furthermore, Business ought to utilize its brand name image of safe and healthy food in catering the rural markets and also to upscale the offerings in other categories such as nutrition. This will permit the business to develop brand equity for freshly introduced and already produced products on a higher platform, making the effective usage of resources and brand image in the market.

Corporate New Ventures At Procter Gamble Exhibits

PESTEL Analysis
Governmental support

Transforming criteria of global food.
Improved market share.
Changing understanding in the direction of much healthier items
Improvements in R&D as well as QA divisions.

Introduction of E-marketing.
No such effect as it is beneficial.
Problems over recycling.

Use of resources.

Competitor Analysis
Business Unilever PLC Kraft Foods Incorporation DANONE
Sales Growth Highest because 8000
Highest possible after Company with much less growth than Business 9th Most affordable
R&D Spending Highest possible given that 2003 Highest possible after Company 7th Cheapest
Net Profit Margin Highest possible given that 2004 with quick growth from 2008 to 2019 Due to sale of Alcon in 2019. Virtually equal to Kraft Foods Consolidation Practically equal to Unilever N/A
Competitive Advantage Food with Nourishment and also health element Highest number of brands with sustainable techniques Biggest confectionary as well as processed foods brand in the world Largest dairy items as well as mineral water brand on the planet
Segmentation Center as well as top middle degree consumers worldwide Individual consumers in addition to home team All age and Earnings Client Teams Middle and top middle degree consumers worldwide
Number of Brands 3rd 1st 2nd 7th

Quantitative Analysis​
Analysis of Financial Statements (In Millions of CHF)
2006 2007 2008 2009 2010
Sales Revenue 49347 466538 176877 875768 212883
Net Profit Margin 4.86% 4.32% 41.29% 4.91% 52.27%
EPS (Earning Per Share) 46.37 5.68 8.86 2.21 14.47
Total Asset 594842 595459 659369 329511 73625
Total Debt 98982 52215 13417 76964 43599
Debt Ratio 78% 21% 78% 61% 24%
R&D Spending 4761 5993 7683 4936 3385
R&D Spending as % of Sales 1.88% 9.44% 8.84% 8.24% 9.27%

Corporate New Ventures At Procter Gamble Executive Summary Corporate New Ventures At Procter Gamble Swot Analysis Corporate New Ventures At Procter Gamble Vrio Analysis Corporate New Ventures At Procter Gamble Pestel Analysis
Corporate New Ventures At Procter Gamble Porters Analysis Corporate New Ventures At Procter Gamble Recommendations