With the deep analysis of the above options, it is suggested that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just introduce new and innovative products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the business to increase its share rates too, as investors are willing to invest more in companies with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be executed effectively by developing particular short term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Touchdown Footwear On A Slippery Slope ought to carry out numerous activities to implement its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which create the majority of its profits.
• Evaluate the present target audience in addition to the marketplace section which is not consist of in the company's circle.
• Analyze the present financial data to measure the quantity that needs to be spent on the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they desire long term benefits (capital gain), or the want early revenues (dividend). It would let the company to understand that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to deal with. Acquire most favorable organizations with a strong commitment to health, to construct the client's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Touchdown Footwear On A Slippery Slope values and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health as well as taste aspect, as the base for the Touchdown Footwear On A Slippery Slope as a company producing healthy products has actually been built under midterm strategy and now the business might move towards taste element too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new items.
