With the deep analysis of the above alternatives, it is advised that the company ought to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and ingenious items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the business to increase its share costs too, as financiers are willing to invest more in companies with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Method can be executed efficiently by establishing particular short-term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Love And Work Finding Ones Place In The Family Firm ought to carry out various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which create most of its profits.
• Examine the existing target audience along with the market sector which is not consist of in the company's circle.
• Examine the current financial data to determine the amount that must be invested in the R&D and acquisitions.
• Examine the possible investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to understand that how much quantity needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Acquire most beneficial organizations with a strong dedication to health, to construct the consumer's perceptions in the ideal direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Love And Work Finding Ones Place In The Family Firm worths and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste factor, as the base for the Love And Work Finding Ones Place In The Family Firm as a company producing healthy items has actually been built under midterm plan and now the company could move towards taste aspect too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.
