The VRIO analysis of Kalamazoo Zoo Business is a broad range analysis supplying the company with an opportunity to obtain a feasible competitive benefit versus its competitors in the food and drink industry, summed up in Exhibit I.
Valuable
The resources utilized by the Kalamazoo Zoo company are important for the company or not. Such as the resources like financing, human resources, management of operations and experts in marketing. This are some of the crucial valuable aspects of for the identification of competitive benefit.
Rare
The valuable resources made use of by Kalamazoo Zoo are even unusual or pricey. If these resources are typically discovered that it would be easier for the competitors and the brand-new rivals in the market to easily relocate competitors.
Imitation
The replica procedure is pricey for the competitors of Kalamazoo Zoo Business. Nevertheless, it can be done just in 2 various techniques i.e. item duplication which is produced and manufactured by Kalamazoo Zoo Business and launching of the substitute of the products with switching expense. This increases the risk of disturbance to the current structure of the industry.
Organization
This part of VRIO analysis deals with the compatibility of the company to place in the market making efficient use of its important resources which are tough to imitate. Regularly, the advancement of management is totally based on the firm's execution technique and team. Thus, this polishes the skills of the company by time based on the decisions made by company for the progression of its strategic capitals.
Exhibit I: VRIO Analysis