The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Kalamazoo Zoo has an experience of about 140 years, enabling company to better perform, in different situations.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Drink Industry.
• Kalamazoo Zoo has more than 2000 brands, which increase the circle of its target customers. Famous brands of Kalamazoo Zoo include; Maggi, Kit-Kat, Nescafe, and so on
• Kalamazoo Zoo has large amount of spending on R&D as compare to its competitors, making the company to launch introduce innovative and nutritious healthyItems
• After adopting its NHW Method, the company has done big amount of mergers and acquisitions which increase the sales growth and improve market position of Kalamazoo Zoo.
• Kalamazoo Zoo is a well-known brand with high consumer's loyalty and brand recall. This brand loyalty of customers increases the possibilities of easy market adoption of various new brands of Kalamazoo Zoo.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can offer a negative signal to Kalamazoo Zoo customers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are rather different. It will take long to change the perception of individuals ab out Kalamazoo Zoo as a business offering healthy and nutritious items.
Opportunities
• Introducing more health associated products allows the business to record the market in which customers are quite mindful about health.
• Developing countries like India and China has biggest markets in the world. Hence broadening the marketplace towards developing nations can boost the Kalamazoo Zoo service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Kalamazoo Zoo customers. For instance, instructors can suggest their trainees to acquire Kalamazoo Zoo items.
Threats
• Economic instability in countries, which are the possible markets for Kalamazoo Zoo, can develop a number of problems for Kalamazoo Zoo.
• Shifting of items from regular to much healthier, results in additional expenses and can cause decrease business's revenue margins.
• As Kalamazoo Zoo has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
