With the deep analysis of the above options, it is advised that the company should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not only introduce new and innovative items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs also, as financiers want to invest more in business with significant R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be implemented efficiently by developing certain short term as well as long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Kalamazoo Zoo must perform different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce the majority of its income.
• Analyze the current target audience in addition to the marketplace section which is not consist of in the business's circle.
• Analyze the existing financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to understand that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has possible experience to handle. Obtain most favorable organizations with a strong dedication to health, to develop the client's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Kalamazoo Zoo values and vision and to avoid potential risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste element, as the base for the Kalamazoo Zoo as a company producing healthy items has been developed under midterm plan and now the business could move towards taste aspect as well to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new products.
