The analysis used to measure the position of business in the market is done by using PESTLE analysis, provided in Display A. Kalamazoo Zoo works under the rules and policies directed by federal government and food authority. The business is more focused on its products and services to make sure about the product quality and safety.
Political.
The political impact on the company is significantly affected by the federal government laws and guidelines. In efforts to produce great food, Kalamazoo Zoo is changing the standards of food and drink production.
Economic.
Initiation of the business where the capital income of each specific matters for the increased net sale as this differs country-to-country. The economy of the Kalamazoo Zoo Company in U.S. is growing year by year with variable products launch especially concentrating on the nutritional food for infants.
Social.
The social environment continues altering with regard to time like the mindset of the consumer in addition to their lifestyles. Any product and services of any company can not achieve success till the business is not worried about the living system of the customer. Kalamazoo Zoo is taking measures to satisfy its goals as the world is in search of healthy and delicious food.
Technological.
In the advancement of organisation, tactical steps are somewhat compulsory. Kalamazoo Zoo is among the top famous multinational company and by time it purchases various departments to take its items to brand-new level. Kalamazoo Zoo is investing more on its R&D to make its products much healthier and healthy offering customers with health advantages.
Legal.
There is no such effect of legal aspects of Kalamazoo Zoo as it is more concerned over its laws and policies.
Environmental.
Kalamazoo Zoo, in regards to environmental effect is dedicated to work in environmentally friendly environment with preservation of the natural resources and energy. As due to the production of bigger number of items there may be a hazard if the resources utilized are recyclable or not.
Exhibit A: PESTEL Analysis
