Kalamazoo Zoo Case Executive Summary

This report assesses the business operations of Kalamazoo Zoo Company. It is currently among the greatest food-chains around the globe. Its company operations and items depict its vision of contributing its part to the development of a healthy world. It provides a range of items to its consumers consisting of family pet food, beverages, confectionary products, snacks, dairy products, and food for babies. Utilizing different techniques, it satisfies the requirements of its different market sections. The food industry is also anticipated to broaden in the coming years as the population of the world is expected to increase by one-third. This develops numerous chances for Kalamazoo Zoo to additional broaden its business. Other than this, making use of innovation is likewise increasing in food processing market which further create chances for Kalamazoo Zoo. Beverages contribute the highest to the overall income of the company, following which, are the dairy products. Kalamazoo Zoo has a competitive benefit over its consumer in the department of research and advancement, as it is investing one of the most in this department in the food market. Its packaging also offers it an edge over its clients. Its marketing goals include ending up being the largest producer of dairy items, advancement in the emerging markets, advance the use of technology and development in the natural food market. The company prepares to broaden awareness among its consumers and increase its client base from thirty-one percent to fifty percent. The threat of brand-new entrants and replacements is high, Kalamazoo Zoo manages to stay amongst the top and biggest food chains of the world due to the fact that of its tactical preparation and efficient usage of its Research and Development department.