With the deep analysis of the above options, it is advised that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just introduce new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the profit margins. It would allow the company to increase its share rates as well, as financiers want to invest more in business with substantial R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Technique can be executed efficiently by developing specific short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Ford Ka A Breaking New Ground In The Small Car Market must carry out numerous activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its profits.
• Analyze the present target audience in addition to the market segment which is not include in the business's circle.
• Examine the current financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the business to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to handle. Get most beneficial organizations with a strong commitment to health, to develop the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Ford Ka A Breaking New Ground In The Small Car Market worths and vision and to prevent prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste factor, as the base for the Ford Ka A Breaking New Ground In The Small Car Market as a company producing healthy items has actually been developed under midterm strategy and now the business might move towards taste element also to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
