It offers a range of products to its consumers including animal food, drinks, confectionary items, snacks, dairy items, and food for babies. Its marketing goals include becoming the biggest manufacturer of dairy products, development in the emerging markets, advance the usage of innovation and growth in the natural food market. The threat of brand-new entrants and substitutes is high, Ford Ka A Breaking New Ground In The Small Car Market manages to stay among the top and largest food chains of the world because of its strategic preparation and efficient use of its Research and Development department.
Home >> Chicago Booth >> Ford Ka A Breaking New Ground In The Small Car Market >> Executive Summary