With the deep analysis of the above options, it is advised that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and ingenious items in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the business to increase its share rates as well, as financiers are willing to invest more in business with significant R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Method can be executed effectively by establishing particular short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Creating Grassroots Leaders Through Dhans Unique Leadership Model ought to carry out various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate the majority of its earnings.
• Evaluate the existing target audience in addition to the market sector which is not consist of in the business's circle.
• Evaluate the current financial data to measure the quantity that must be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has potential experience to handle. Acquire most favorable companies with a strong commitment to health, to develop the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Creating Grassroots Leaders Through Dhans Unique Leadership Model values and vision and to prevent potential risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health along with taste factor, as the base for the Creating Grassroots Leaders Through Dhans Unique Leadership Model as a business producing healthy items has actually been constructed under midterm strategy and now the business might move towards taste element too to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
