With the deep analysis of the above options, it is suggested that the business needs to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and ingenious items in the market it would also lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share prices as well, as financiers want to invest more in companies with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Method can be carried out successfully by developing specific short term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Ambev The Dream Project B A Brazilian Based Multinational Beverage Company With Global Scale ought to carry out different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which produce most of its earnings.
• Analyze the current target audience in addition to the market segment which is not include in the company's circle.
• Analyze the existing financial data to measure the quantity that ought to be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the business has potential experience to deal with. Obtain most beneficial companies with a strong commitment to health, to develop the client's understandings in the right direction.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Ambev The Dream Project B A Brazilian Based Multinational Beverage Company With Global Scale worths and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the Ambev The Dream Project B A Brazilian Based Multinational Beverage Company With Global Scale as a business producing healthy items has been constructed under midterm plan and now the business might move towards taste element as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
