The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Wework has an experience of about 140 years, allowing business to much better carry out, in different circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Wework has more than 2000 brands, which increase the circle of its target consumers. These brands include infant foods, pet food, confectionary items, drinks and so on. Famous brands of Wework consist of; Maggi, Kit-Kat, Nescafe, and so on
• Wework has big amount of costs on R&D as compare to its rivals, making the company to introduce more innovative and healthy items. This innovation supplies the business a high competitive position in long term.
• After adopting its NHW Technique, the company has actually done large quantity of mergers and acquisitions which increase the sales development and improve market position of Wework.
• Wework is a widely known brand with high customer's loyalty and brand recall. This brand name commitment of consumers increases the opportunities of simple market adoption of different new brands of Wework.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can give an unfavorable signal to Wework consumers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are quite different. It will take long to change the perception of individuals ab out Wework as a business offering healthy and nutritious products.
Opportunities
• Presenting more health associated items allows the business to capture the market in which customers are rather mindful about health.
• Developing nations like India and China has largest markets worldwide. Broadening the market towards establishing countries can boost the Wework service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Wework consumers. For instance, instructors can recommend their students to buy Wework products.
Threats
• Economic instability in nations, which are the prospective markets for Wework, can create several problems for Wework.
• Shifting of items from normal to healthier, results in additional costs and can lead to decrease business's earnings margins.
• As Wework has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
