With the deep analysis of the above options, it is recommended that the company needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would enable the business to increase its share rates too, as financiers are willing to invest more in business with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out effectively by establishing certain short-term in addition to long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Wework should perform different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which create most of its income.
• Evaluate the current target audience in addition to the market segment which is not include in the company's circle.
• Analyze the existing financial information to measure the quantity that ought to be invested in the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to understand that how much quantity should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has prospective experience to deal with. Obtain most favorable companies with a strong dedication to health, to build the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Wework values and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Wework as a company producing healthy products has been developed under midterm strategy and now the company might move towards taste aspect also to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
